Regional Marketing Specialist (Events & Conferences), EMEA

Location: London, UK- Hybrid

The EMEA regional events marketing team is responsible for planning and executing various marketing-led events and conferences to create an exceptional customer experience and drive revenue and engagement across the wider business. Events are a core means of connecting with their customers and prospective clients across the EMEA region, and they work closely with all business lines within the division to achieve their goals and business priorities.

The Role:

Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Conferences & Events (EMEA) will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size. You will create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences. You will also plan and manage end-to-end prospecting and client-focused events, including event operations and logistics, stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business, including sales, along with their experts across various functions within the division.

The ideal candidate will possess superior project management skills, be able to manage multiple marketing campaigns and events simultaneously and provide clear communication of timelines and expectations to team members and stakeholders. They should have a good level of experience in event operations and demonstrate their ability to deliver a top-quality client experience, alongside strong attention to detail. Excellent interpersonal (written and verbal) and organisational skills are critical, as is the ability to analyse markets and customer needs to develop marketing plans using various tactics. Ideally, they should have experience in working with CRMs such as Marketo and be able to build emails, landing pages, target audiences, and program flows for digital marketing campaigns.

Responsibilities:

• End-to-end management of marketing-led events, including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required
• Develop and implement comprehensive marketing plans for free events and conferences, including email, website optimisation, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
• Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs
• Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyse website user activity reports regularly.
• Ensure stakeholders are well informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required

Requirements:

• A positive, customer-centric attitude with motivation to work on multiple events at once
• A passion for events and the drive to grow and deliver an exceptional event experience in a large, fast-paced organisation
• Proven ability to deliver events, end-to-end, varying in scale, from inception to onsite delivery
• The ability to create and develop audience acquisition strategies through various marketing tactics, including but not limited to: email campaign, social and digital marketing, to meet event objectives and outcomes
• Knowledge and experience using key marketing automation and business applications, including Salesforce, Marketo, and HTML
• A track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance, and adjusting tactics to meet event attendee targets and financial goals

Qualifications:

• A Bachelor's Degree in marketing or a business-related discipline is preferred
• Minimum 5 years of experience in event marketing, with event operations or event production
• Marketing automation experience - Marketo, Cvent, HTML experience or similar.
• High competency in building out and executing comprehensive marketing campaigns across our tools and platforms, including the use of Marketo, Cvent.
• Experience in working with, as well as influencing and negotiating with, various stakeholder groups
• Strong, clear communication skills as well as the confidence to speak up to lead a discussion.