Project Lead – Marketing Mix Modelling (MMM)

Increase your chances of an interview by reading the following overview of this role before making an application. Location: London (Hybrid – 2 days in office) Type: Permanent Sector: Global Marketing Consultancy Join a world-leading marketing consultancy that blends creative transformation with data science to drive measurable results for some of the most recognised brands globally. We’ve been exclusively instructed on this Project Lead (Modelling) opportunity within their high-impact Data Science & Modelling team – the engine behind millions in media spend analysis and marketing effectiveness. Why This Role? Be at the cutting edge of marketing analytics , working on advanced MMM and econometric projects that influence brand strategy. Join a tight-knit, high-performing team of 80+ analysts who collaborate across 30+ UK and global clients. Work in a culture of experimentation and learning , with every project offering a chance to challenge the status quo. As a Project Lead , you’ll oversee the end-to-end delivery of econometric modelling projects, mentor junior team members, and collaborate with internal stakeholders to ensure outputs are actionable, intuitive, and statistically sound. You’ll partner with strategy and planning teams to decode business challenges, design custom modelling solutions (primarily MMM), and present insights that drive real-world marketing performance. What You’ll Do Lead the delivery of advanced modelling projects (MMM, forecasting, brand equity analysis, etc.). Ensure statistical robustness, model integrity, and timely delivery. Translate complex outputs into clear, commercial recommendations for senior marketing stakeholders. Coach and support junior analysts, ensuring knowledge sharing and skill development. Uphold modelling best practices and contribute to internal process improvement. Support new business efforts through analytical thinking and data storytelling. About You Solid, hands-on experience in Marketing Mix Modelling (MMM) and time series econometrics, preferably within the marketing/media industry. A degree in a quantitative field such as Economics, Statistics, Mathematics, or Data Science . Strong technical skills in R (or similar programming language), Excel, and PowerPoint. Experience managing client projects and leading teams of analysts or econometricians. Commercial acumen and the ability to align modelling outputs with marketing strategy. Familiarity with large, complex datasets and translating data into business value. What’s in it for you? A collaborative, growth-driven environment with global resources and local agility . Exposure to high-profile clients and £600M+ in media spend across sectors. A flexible hybrid model (4 days in-office), offering the best of both worlds. A generous benefits package including health, retirement plans, time off, and more. Access to one of the most respected data science and analytics teams in the media world. Please apply!