Aquent is seeking a Product Marketing Manager to join a leading innovator in the financial software industry. This role offers a unique chance to shape product narratives, influence go-to-market strategies, and drive growth within the emerging mid-market segment.

As the Product Marketing Manager, you will be the voice of the customer, translating market insights into compelling product positioning and messaging. You'll empower sales teams with cutting-edge enablement materials and collaborate closely with product management to launch innovative solutions.

Job Details:

• Job Title: Product Manager
• Starting: October 25
• Pay rate: 348.10 daily (PAYE) - 37.5 hrs/week
• Duration: 6 months

Responsibilities:

• Conduct in-depth market and competitor analyses, staying ahead of industry trends in financial management solutions (FMS), integrations, and AI.
• Develop laser-focused targeting strategies, build detailed customer profiles, and craft differentiated value propositions for the emerging mid-market segment.
• Create impactful sales enablement materials, equipping both new business and account management teams for success.
• Collaborate with product management to develop comprehensive product marketing plans and lead go-to-market strategies for new product and feature releases.
• Utilize qualitative and quantitative research methods to uncover deep customer insights, informing marketing campaigns and driving key business decisions.
• Identify market opportunities and customer pain points by analyzing multiple data sources, conducting market sizing, and building compelling business cases.

Requirements:

• Proven experience in a product marketing role within the EMEA region, demonstrating expertise in strategy development, cross-functional execution, and go-to-market activities.
• A track record of building customer profiles, crafting compelling value propositions and messaging hierarchies, and identifying strong proof points to support GTM initiatives.
• A customer-centric mindset with a passion for understanding customer needs and behaviors, ensuring product features resonate with target audiences.
• Demonstrated success in developing and implementing best-in-class sales enablement initiatives and materials.
• Strong analytical skills, including familiarity with market sizing concepts (TAM, SAM, SOM) and the ability to synthesize data into actionable recommendations.
• Excellent communication, collaboration, and influencing skills, enabling effective partnerships with product teams, marketing, and other business functions.
• Results-oriented approach with a focus on driving business impact, sales growth, and customer acquisition.
• A positive, 'can-do' attitude and a solution-oriented approach to problem-solving.
• Experience working within the EMEA region, demonstrating an understanding of the diverse cultural, regulatory, and business landscapes across Europe, the Middle East, and Africa.
• Background in the technology and SaaS industry.

Nice-to-Have Qualifications:

• Experience in the accounting software market.

Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer. We encourage applications from under-represented groups and are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.