Overview

Product Marketing Manager at Klipboard

Key Responsibilities

• Product marketing for existing solutions: develop the toolkit to support product sales and ensure updates are made in a timely manner, including developing user and buyer personas, researching the market, creating materials that highlight product features and benefits, training the sales team, and assisting with demand creation initiatives across the KCS product range.
• Work with appropriate teams to develop high-level sales tools (case studies, references, white papers, or event support for regional marketing teams) and ensure timely release of new materials and information.
• Support new product releases: collaborate with the relevant teams to prepare sales tools in line with the product release plan.
• Lead the development of strong value propositions and articulate why they benefit the target market and potential customers.

Skills, Knowledge and Experience

• Degree in marketing, product development, or a related business field.
• Blend of marketing finesse, strategic thinking and product understanding.
• Strong written and verbal communication skills to convey product value propositions to internal and external audiences.
• Ability to understand technical software products and translate features into customer value.
• Collaborative, able to work with cross-functional teams to align with business goals and strategy.
• Creative ideas for product positioning, messaging and promotional campaigns that stand out in the market.
• Proficient in data analysis to measure content strategy success, understand customer behaviour and make informed decisions.
• Ability to quickly grasp product features and benefits and focus on unique selling points.
• Previous experience in product marketing, particularly in a product-focused role.
• Familiar with the ERP industry and the target audience.

Company Info

You may have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard, and our new brand brings together expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices worldwide and are growing our teams. We have introduced a flexible hybrid work policy, with three days in the office and two days remote, to balance collaboration with flexibility.

As a global company, we value diversity and strive to create an inclusive workplace where diversity, equity, and inclusion are integral to our culture. We recognise the benefits of a diverse workforce and the creativity that results from embracing differences.

Support and Agency Information

If you require any help, adjustments and/or support during the interview and offer process, please advise our TA or HR team. We recognise that skills and experience come in many forms and encourage you to apply even if you don’t meet every criterion.

To all recruitment agencies: Klipboard does not accept agency speculative resumes. We currently accept CVs only from agencies on our Preferred Supplier List (PSL) with assigned positions. Do not forward resumes to our careers site or to Klipboard employees as this does not constitute an introduction and Klipboard will not be liable for any fees related to unsolicited resumes.