Direct message the job poster from CognismOverviewCognism is the leading provider of European B2B data and sales intelligence. We help ambitious businesses discover, connect, and engage with qualified decision-makers to close more deals. Our head office is in London with global offices, and our data and signals are trusted by revenue teams to reduce prospecting guesswork.Your RoleAs a Product Marketing Manager, you will drive the go-to-market strategy, messaging, and positioning for Cognism’s suite of products. You will develop messaging and positioning, craft the narrative for how our products deliver value, and collaborate with Sales, Demand Generation, and Product Management to drive awareness, pipeline, and revenue across our existing customers and prospects.What You’ll DoDevelop and execute GTM strategies; lead successful product launches and drive market adoption for sales-led products.Own product positioning and messaging; differentiate Cognism in the B2B sales intelligence space.Drive competitive and market intelligence; conduct market research, build battlecards, and analyse win/loss trends.Collaborate cross-functionally with Product, Sales, Customer Success, Demand Gen, and Paid Media to create integrated campaigns that drive adoption and pipeline growth.Create high-impact content—case studies, sales materials, thought leadership, demos—and manage the performance of product web pages.Measure and optimise performance of product marketing efforts to enable growth.Support sales enablement by providing tools, training, and content to accelerate deals and improve win rates.Demonstrate 6+ years of experience in Product Marketing, preferably in B2B SaaS.Exhibit excellent communication and storytelling to craft compelling narratives for prospects and customers.Display analytical skills; use data to measure and optimise marketing strategies and conduct win/loss analyses.Show strong go-to-market experience with a proven track record of successful product launches.Be eager to make an impact, thrive in a fast-moving environment, and operate effectively from strategy to detail.Collaborate with sales to develop messaging and sales enablement materials.Be a team player who can work across the Marketing team and with other functions to execute. Why CognismAt Cognism, we’re building an inclusive community of diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work makes an impact, you’re in the right spot.Our values guide how we work, treat each other, and grow together: We are Nice, Collaborative, Solution-Focused, and Understanding, and we celebrate Individual Contributors. We welcome applications from individuals typically underrepresented in tech, and encourage you to apply even if you’re unsure you meet every requirement.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesSoftware Development #J-18808-Ljbffr