Title: Product Marketing Manager

Location: Banbury - Hybrid Working

Salary: £42,000

The Client

Our client are a leading manufacturer of consumer products, with plans to expand the business further this has presented an exciting opportunity for an experienced Product Marketing Manager to join the team.

The role of Product Marketing Manager:

The purpose of the role is to develop and lead product category vision and planning, championing best in class category management.

Key Areas of Responsibility of the Product Marketing Manager

Ownership of Product Management and Marketing for consumer business categories; from identifying where our client will win, the formation of launch plans, product positioning, creation of engaging and relevant content, through to analysing competitor and category performance, enabling informed decisions that support growth of market share, revenue and margin.

Main Tasks

Develop data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measure and report performance to senior management, both in the UK and Internationally. Create comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry. Develop product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products. With the supp...