Product Marketing Manager
6 Days Old
Description
Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Product Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.
About the Role
As Product Marketing Manager, you’ll sit at the heart of product innovation, taking ownership of go-to-market strategies and product positioning. Working cross-functionally with Sales, Marketing, R&D, and Operations, you'll translate product features into compelling messaging that resonates with both industrial buyers and key decision-makers.
This role will suit someone with strong commercial instincts, a passion for driving adoption, and a keen understanding of how to communicate complex technical products in a simple, engaging way.
Key Responsibilities
* Go-to-Market Strategy: Lead end-to-end product launches, aligning messaging, positioning, and sales enablement with business goals.
* Customer & Market Insights: Conduct market research and competitor analysis to support data-driven decision-making.
* Value Messaging: Develop clear, concise value propositions and ensure accurate product codes and descriptions across all platforms.
* Sales Enablement: Produce tools and content (e.g. presentations, brochures, training materials...
- Location:
- Fareham
- Salary:
- £45,000 - £55,000 /annum
- Category:
- Management & Consultancy