OverviewJoin to apply for the Product Marketing Manager role at DataCamp.DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. DataCamp is trusted by over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000.About DataCampDataCamp is leading the charge in addressing the critical data and AI skills shortage.About youWe are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You’ll be at the forefront of launching new learner-focused products and executing high-impact campaigns—especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.ResponsibilitiesPlan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners.Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments.From brief to launch, create marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth.Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion.Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders.Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.Qualifications2–3 years in product marketing in consumer SaaS.Experience crafting product marketing campaigns for a user base exceeding millions of users.Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention.Experience writing marketing copy and working with design/brand teams to produce compelling assets.Why DataCamp?Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.Competitive compensation: We offer a competitive salary with attractive benefits.Flexibility: Flexible working hours.Continuous learning: A yearly learning budget for conferences and training.Global retreats: International company retreats to foster a global team spirit.Equipment: IT equipment budget for home working setup.Amazing team: Collaborate with a truly exceptional team. #J-18808-Ljbffr