Product Marketing Manager

New Yesterday

📱Product Marketing Manager - App Team 📍Central London - Hybrid 💷£70,000-£75,000 Basic + 10% bonus ⏳Full-time ⏱️ASAP start 🌟 An amazing opportunity for an experienced, consumer obsessed Product Marketing Manger with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M. 🚀 The Mission Help shape how their app is discovered, understood, and adopted. You’ll own off-platform acquisition, feature marketing, and go-to-market strategy making sure every feature launch and campaign resonates with users and drives measurable growth. ✨ What You’ll Do: 🔎 Off-Platform Acquisition Lead paid campaigns across Meta, Google App Campaigns, Apple Search Ads, TikTok, and programmatic. Manage budgets & targets (CAC, ROAS, D7/D30 payback, LTV). Run creative testing across formats & channels. Optimise App Store & Play Store listings (ASO + conversion experiments). Own campaign measurement with MMPs (AppsFlyer). 📢 Feature Marketing & Go-To-Market Develop positioning & messaging for new and existing features. Build go-to-market plans across paid, owned, & earned channels. Write compelling copy for app updates, release notes, store pages & campaigns. Partner with Product, Design, Editorial & PR for aligned launches. Track adoption & awareness, refining strategies to boost usage. 💡 Awareness, Education & Engagement Translate technical features into user benefits with storytelling, tutorials & campaigns. Drive in-app discovery via push, banners & newsletters. Collaborate on onboarding flows (narrative & messaging). Build case studies & proof points to deepen engagement. 📊 Insight & Measurement Maintain a clear marketing scorecard (installs, CAC, ROAS, feature awareness, adoption, retention). Analyse data in Mixpanel/Amplitude & deliver actionable insights. Feed learnings back into acquisition & feature strategies. 🤝 Partnerships & Campaigns Develop creator partnerships, cross-promotions & seasonal campaigns. Amplify brand moments on & off platform. 💼 This is a career-defining opportunity for someone passionate about growth, storytelling, and data-driven marketing. 📩 Ready to make an impact? Apply today!
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Location:
City Of London, Greater London, London; England, United Kingdom
Job Type:
PartTime

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