Overview

Join to apply for the Product Marketing Manager role at Promon.

At Promon, we protect the apps people rely on every day. Our award-winning application shielding solutions are trusted globally across finance, telecom, healthcare, and beyond. As threats evolve, how we position, launch, and enable our products is critical to ensuring customers and partners see the full value of our technology.

We’re looking for a Product Marketing Manager (PMM) to help shape how our cybersecurity solutions are positioned, launched, and adopted across global markets. This is a hands-on, high-impact role balancing strategy with execution: defining differentiated messaging, tailoring go-to-market strategies to regional and vertical needs, and enabling sales and partners to win in a fast-evolving threat landscape.

You’ll sit within Promon’s Product team, acting as a bridge to the wider marketing organization and collaborating with sales, product management, research, and customer success. Your work will help protect billions of mobile apps worldwide by ensuring our unique technology resonates with developers, CISOs, and business leaders alike.

Why This Role Is Special

This isn’t a back-office marketing role. It’s a chance to directly influence how Promon is perceived in the market and how our products succeed on a global scale. You’ll own messaging and GTM strategies that impact sales, adoption, and the protection of billions of mobile apps worldwide.

You’ll join Promon at a pivotal time: we’re scaling fast, expanding internationally, and introducing a new generation of products. This role is challenging and full of opportunity for someone who thrives in dynamic, global environments.

What You’ll Do

• Market Insight & Research
  • Conduct deep market, competitor, and regulatory research to identify opportunities and inform product direction.
  • Build understanding of buyer personas from developers to CISOs, adapting messaging accordingly.
• Positioning & Messaging
  • Define clear, differentiated positioning and value propositions tailored to geographies, industries, and customer roles.
  • Translate complex technical concepts into compelling business value stories.
• Go-to-Market (GTM) Strategy
  • Build and execute GTM strategies for new products and features, including launch planning, lifecycle adoption campaigns, and enablement.
  • Partner with regional sales and marketing teams to ensure GTM motions reflect cultural, regulatory, and competitive nuances.
• Cross-functional Collaboration
  • Work closely with Product Management on roadmap input and storytelling.
  • Collaborate across marketing (demand gen, content, digital, design, events) to drive awareness and adoption.
  • Provide sales and partners with enablement assets, playbooks, and training.
• Content & Enablement
  • Create and maintain collateral: messaging frameworks, presentations, product videos, and website content.
  • Equip field teams and partners to tell Promon’s story effectively.
• Performance & Optimization
  • Define success metrics for product launches and adoption.
  • Use data and feedback from customers, sales, and analytics to continuously improve GTM effectiveness.

What You’ll Bring

• 5+ years of B2B product marketing experience, ideally with 2+ years in cybersecurity, developer tools, or enterprise SaaS.
• Proven success launching and scaling products internationally.
• Ability to balance technical depth with clear storytelling across audiences (developers to C-level).
• Experience in product-led growth (PLG) environments.
• Familiarity with marketing and product tools (CRM, analytics, collaboration platforms).
• Strong stakeholder management skills with the ability to influence without authority.
• Comfort working in scaling environments with shifting priorities.
• Experience developing B2B go-to-market strategies for US markets is a plus.
• Awareness of mobile app development (Android, iOS, Windows) is a plus.
• Multilingual or international experience is a plus.

What We Value

• Curiosity about cybersecurity, compliance, and customer needs.
• Analytical thinking to inform strategy and decisions.
• Collaboration across cultures in a global team.
• Adaptability in the face of evolving threats and shifting markets.
• Ownership & initiative to identify gaps, propose solutions, and deliver.
• Hands-on yet strategic thinking, balancing execution with long-term direction.

Where You'll Work

While we have a main office in Oslo, Norway, we’re open to remote work for the right candidate. If you are not in Oslo, you are ideally located in Germany, the UK, or the United States (as long as you are available to travel to Oslo occasionally).

Employment at Promon is contingent upon a satisfactory verification of a general background check, including education and employment verification, with written consent from the individual.

Promon is an equal-opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

Seniority level

Not Applicable

Employment type

Other

Job function

Marketing and Sales

Industries

Software Development

We value trust, curiosity, fun, and ambition in our culture.