Overview

Connexity, a Taboola company, drives e-commerce success for retailers and publishers through high-intent traffic across online content channels. We are looking for a Product Marketing Manager to join our London-based team, with a focus on Connexity's European markets and B2B marketing to retailers and content channel operators. The role reports to the VP of Product Marketing for Connexity and involves driving product adoption, articulating product benefits, and developing market-facing content.

The role operates in a hybrid environment requiring 3 days in-office per week.

Key Responsibilities

• Manage go-to-market positioning and messaging for UK, France, Germany and Italy
• Create and execute marketing campaigns to drive product awareness, engagement and adoption
• Develop positioning and messaging, manage feedback and regional translations
• Develop multi-modal communications plans (email, in-product notifications, collateral, web content, etc.)
• Partner with cross-functional teams (Sales, Account Management, Leadership, Marketing) to define, execute and monitor campaigns
• Communicate and train commercial teams on value propositions of products
• Collaborate with Product Management to understand product value, benefits and release roadmap
• Contribute to value propositions and articulation of customer benefits
• Develop product and GTM training materials and train commercial teams
• Maintain library of sales and support collateral (product sheets, presentations, product web pages, etc.)
• Write and publish content (blog posts, newsletters, case studies, playbooks, etc.)
• Understand content topics relevant to ecommerce & commerce content businesses
• Monitor regional ecommerce market trends and developments for storylines
• Mine and analyse campaign data for performance trends
• Write content briefs, draft content stories, edit and publish
• Gather market intelligence and customer feedback to inform market opportunities and voice-of-customer

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years B2B product marketing experience, ideally in ecommerce, retail media, or digital marketing
• Strong knowledge of European ecommerce markets (UK, France, Germany, Italy)
• Proven ability to develop go-to-market strategies and multi-channel campaigns
• Skilled at creating positioning, messaging, and sales enablement materials
• Strong collaboration skills across Product, Sales, Engineering, and Leadership
• Excellent written, verbal, and presentation skills; experience writing for multiple formats
• Analytical mindset with ability to interpret campaign data and market trends
• Professional proficiency in French, German, or Italian is a plus

Benefits

• Healthcare insurance & cash plans
• Income Protection
• Parental Leave Policies
• Learning & Development Program
• Flexible work schedules and work from home/work from office policy
• Lunch paid when attending the office
• Wellness Resources
• Equity

We are committed to diversity, equity and inclusion and to creating a workplace that respects and values differences among all employees.