Overview

Product Marketing Manager

Team – Marketing

Location – Cambridge, UK

Contract – Permanent, Full-Time

About CGD

Making Sustainable Power Electronics Possible

Cambridge GaN Devices (CGD) is a fabless semiconductor company and a spin-out of the University of Cambridge that develops energy-efficient GaN-based power devices to make greener electronics possible.

The global power semiconductor market is expected to exceed $50BN. CGD has secured multiple investments and projects funded by iUK, BEIS and EU (Penta). The team combines technical and commercial expertise to support early market traction of CGD’s proprietary technology.

Bringing Innovation into Everyday Life

The environmental need for solutions to address energy consumption and CO2 emissions inspires CGD to contribute to society with energy-efficient power solutions. The company focuses on pushing the limits of GaN properties and developing green solutions for everyday electronics while respecting natural resources and supporting a sustainable future.

Why Work for CGD

We Champion Commitment, Celebrate Empowerment, and Reward the Brave.

We seek change-makers who are passionate about power semiconductors and willing to explore unconventional approaches to meet the company’s green agenda. CGD offers an empowering, values-driven culture with opportunities for professional growth in a relaxed yet productive environment.

If you are excited by innovation, challenge, and growth, and want to join a friendly, game-changing company, we want to hear from you.

The Opportunity

This is an opportunity to strengthen CGD’s product marketing function. The Product Marketing Manager will be a key link between Engineering, Business Development, Sales and Customers. You will manage a compelling portfolio of innovative 650 V GaN transistors for power supplies, chargers and adapters, and other consumer, industrial and automotive applications.

You will define strong product positioning and robust go-to-market plans that articulate the value proposition for the markets CGD operates in. You will conduct market research (quantitative and qualitative) and share insights with the wider team. You will define target audiences and buyer personas, providing content and collateral to support Business Development and Sales at different stages of the buyer journey.

Main Responsibilities

• Manage the 650 V GaN power transistors and ICs portfolio on a worldwide basis
• Share/align revenue targets with the business development team and with the sales organisation
• Initiate new product development by building business cases and identifying market opportunities for targeted markets (Consumer, Industrial, Automotive)
• Product positioning – define how to position each product family with respect to competitors
• Understand and analyse the competitive landscape, lead benchmarking, own competitor and market analysis, coordinating with the AE team
• Work with the CMO on product roadmaps
• Support Business Development on building relationships with potential customers and partners
• Support Sales on building specific account penetration plans
• Conceive and lead effective Go-To-Market strategies with Marcomms and external partners to generate collateral
• Lead new product introductions, define event strategy and lead messaging at exhibitions and tradeshows
• Lead or co-lead marketing campaigns and collaborate with digital marketing and partner agencies

Essential

• Demonstrable industry experience in product marketing and/or product management
• Understanding of marketing funnel and customer journey needs
• High-level technical understanding of power semiconductors and main power converters/systems
• Good knowledge of TAM/SAM/SOM and KPIs
• Proven customer interaction skills
• Comfortable working across functions with technical and commercial teams
• Experience creating collateral and presentations to support Sales
• Experience of product launches, preferably for power semiconductors
• Good communicator and able to influence others with data-driven decisions
• Pro-active and people-oriented attitude
• Willingness to travel

Desirable

• Experience with industrial and automotive supply chains is a plus
• Strong analytical skills
• Background in technical marketing
• Knowledge of GaN and SiC technologies
• Ability to use social media channels for marketing campaigns
• Knowledge of Chinese language is a plus

Benefits

• Excellent salary
• Share options scheme available
• Pension scheme (6% Company contribution)
• Life Assurance (3x Salary)
• BUPA Private Medical Insurance
• BUPA Cash Plan (Level 3)
• Flexible working options (location and times)
• Annual leave allowance of 33 days (including bank holidays)
• Training and development
• Electric Car Scheme
• Cycle to work scheme
• IP bonus scheme
• Involvement in collaborative projects and a grants with University of Cambridge and other partners
• Recruitment referral bonus
• Regular social events including company lunches, annual summer party, Christmas party, team building and wellbeing activities

We believe in equal opportunities

It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. We aspire to have a diverse workforce because diversity enables better business outcomes. From application to interview, we place inclusion at the heart of all we do.

We are well set up for collaborative hybrid working, with some team members in the UK office and some working from home in the UK and other cities in Europe and Asia.