Overview

The Product Marketing Manager role operates in a hybrid working environment requiring 3 days in-office every week. A successful candidate will have excellent communication skills, can develop partnerships across multiple functions (Product, Engineering, Sales, Leadership) and will be able to execute go-to-market strategies. This role is based in London, UK with involvement across the UK, France, Germany and Italy markets.

Responsibilities

• Manage go-to-market positioning and messaging for UK, France, Germany and Italian markets
• Create and execute marketing campaigns to drive product awareness, engagement and adoption
• Develop positioning and messaging, manage and iterate through feedback and regional translations
• Develop multi-modal communications plans (Email, in-product notifications, collateral, web content, etc.)
• Partner with cross-functional teams (Sales, Account Management, Leadership, Marketing) to define, execute and monitor campaigns
• Communicate and train commercial teams on value propositions of products
• Partner with Product Management to understand product value, benefits and release roadmap
• Contribute to the development of value propositions and articulation of customer benefits
• Develop product and GTM training materials and manage training of commercial teams
• Develop and maintain a library of effective sales and support collateral (product sheets, presentations, product web pages, etc.)
• Write and publish content (blog posts, newsletters, case studies, periodical playbooks, etc.)
• Understand the type of content topics relevant to ecommerce & commerce content businesses
• Monitor regional ecommerce market trends and business developments for storylines
• Mine and analyse campaign data for notable performance trends
• Write content briefs, draft content stories, iterate through editing and publish

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years B2B product marketing experience, ideally in ecommerce, retail media, or digital marketing
• Strong knowledge of European ecommerce markets (UK, France, Germany, Italy)
• Proven ability to develop go-to-market strategies and multi-channel campaigns
• Skilled at creating positioning, messaging, and sales enablement materials
• Strong collaboration skills across Product, Sales, Engineering, and Leadership
• Excellent written, verbal, and presentation skills; experience writing for multiple formats
• Analytical mindset with ability to interpret campaign data and market trends
• Professional proficiency in French, German, or Italian a plus

Benefits & Culture

We are committed to providing a culture that supports diversity, equity and inclusion. We encourage individuality and strive to represent a workplace that celebrates differences and provides opportunities across gender, race, religion, sexual orientation, and all other demographics. Our actions across education, recruitment, retention, and volunteering reflect our core company values and remind us that we are all in this together to drive positive change in our industry.