OverviewWe are seeking an experienced Product Marketing Manager for Wearables Impact to lead major initiatives that deliver and showcase the value and impact of our products. This role will spearhead high-profile, impactful programs, while collaborating cross-functionally across policy, product, marketing, and more to amplify and communicate the societal benefits of our innovations.ResponsibilitiesDesign, lead and deliver two to three major impactful global programs that build and showcase the value created by our wearable productsDevelop strategic program and measurement frameworks for these to ensure alignment with broader business goals and objectivesDevelop and deepen compelling use cases that demonstrate the social impact of our wearable productsTranslate program outcomes into compelling narratives and external campaigns that highlight the impact of our innovations to broad audiences in priority global marketsCollaborate cross-functionally with Policy, Communications, Product, marketing, and other teams to identify, design, and execute high-impact programs that showcase Meta’s products to key stakeholdersBuild programs that identify and nurture a global community of product advocates, connecting them to opportunities to influence our product roadmap and champion our innovationsLead cross-functional teams from conception through execution and launch of go-to-market strategies, ensuring alignment and momentum through end of lifeServe as the single point of contact for communicating go-to-market updates and reviews with cross-functional leadershipConduct market assessments using quantitative analysis and qualitative feedback, always representing the consumer point of viewDesign tests, measure impact, and learn quickly by partnering with cross-functional teams in a results-focussed environmentIdentify key external stakeholders to partner with around strategic product donationMinimum QualificationsBA/BS degree in marketing, business, product development, or related field, or equivalent practical experience10+ years of experience in product marketing, product management, trust management, management consulting, business strategy, or a similar fieldExperience working with high value partners in government, nonprofits and businessExperience working on issues related to consumer trust, safety, and/or privacy in consumer productsExperience of designing global product impact programs from the ground up, with demonstrable success in delivery and reputational impactDemonstrated combination of strategic direction and tactical executionExperience working in a cross-functional capacity within a time-sensitive, evolving environmentExperience leveraging consumer research and user data insights to inform product and go-to-market strategyProven communication skills crafting clear and concise documents and updates for a wide range of stakeholdersExperience working with products sold direct-to-consumerQuantitative, analytical, and conceptual problem-solving skills combined with demonstrated business acumenExperience structuring and solving complex problems and influencing product decisions from insights to actionPreferred QualificationsMaster’s degree or equivalent in business, marketing, analytics, engineering, or other related quantitative disciplineExperience working in emerging technology or category developmentExperience in consumer tech hardware and/or software for hardware products, especially those sold through both consumer and B2B channelsDomain expertise in immersive devices, AI, or related fieldsAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. #J-18808-Ljbffr