Join to apply for the Product Marketing Manager - Mobile role at BT GroupLondon, Bristol or Manchester3 days in the office, 2 remoteOverviewAs a Product Marketing Manager, you’ll be at the heart of our Mobile product success story. You’ll champion customer insights, craft go-to-market strategies and bring innovative products to life for our customers and partners. Working with product managers, sales teams, tier-one partners, and marketing experts, you’ll shape compelling narratives that fuel adoption, deepen relationships, and differentiate our products in the market.What You’ll Be DoingAct as the key interface between the Product team, Commercial, and the wider Brand & Marketing teams.Own and manage all Mobile-specific marketing and external content—keeping it fresh, consistent, and centrally accessible.Be the voice of the customer—champion how Mobile products can elevate customers’ and partners’ businesses and shape thought leadership campaigns.Lead end-to-end partner NPI campaigns and go-to-market plans that hit commercial targets.Drive stakeholder engagement through key meetings and quarterly reviews.Manage budgets and phasing with precision.Travel to London as required.Skills and ExperienceProven experience in a marketing role with a strong understanding of mobile products and full marketing channel execution.Ability to craft compelling, customer-focused content that drives engagement and communicates value.Strong commercial acumen with the ability to align marketing strategies to business goals.Experience building and managing relationships with internal stakeholders and external partners, including senior leadership.Experience working in fast-paced environments, managing multiple priorities and delivering to tight deadlines.Ability to analyse market trends, customer insights, and competitor activity to inform marketing strategy and messaging.DesirablePrevious experience in a B2B marketing environment, ideally within the tech or telecoms sector.Experience launching new partner products to market from planning through execution.BenefitsAnnual on target bonus 10% (based on personal and company performance)BT Pension scheme; minimum 5% employee contribution, BT contribution 10%25 days annual leave + 8 bank holidays, with option to buy up to one week of contracted hours; increases with service2 weeks carer’s leaveFamily Leave policy from January 2025: 18 weeks full pay, 8 weeks half pay, 26 weeks at statutory rateEnhanced women’s health support and screeningsLife Assurance (4 x salary)Colleague discounts on BT products and EE mobile plansMy Discounts for savings at retailersDiscounted EE TV packagesHealthcare options and voluntary benefits (dental, gym, etc.)Volunteering daysElectric vehicle salary sacrifice (My EV)24/7 private virtual GP for UK colleaguesWith over 175 years of heritage, BT is a flagship BT Group brand, serving 1-2 million business customers internationally. We value diversity and inclusion and champion digital inclusion to help people, businesses, and communities thrive. We celebrate difference and provide opportunities to be at your best.EEO and flexible workingA few points to note: these roles are listed as full-time, but we welcome job share, reduced hours, or flexible working arrangements. Reasonable adjustments are available for the selection process.DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women, disabled people, LGBTQ+, neurodiverse individuals, and those from ethnic minority backgrounds are less likely to apply unless they meet every qualification. If you’re excited about the role, please apply anyway — you may be the right candidate for this or other roles in our wider team. #J-18808-Ljbffr