Product Marketing Manager - EPM- London

New Yesterday

Overview

The mission of our Product Marketing team is to be the voice of the market in the product, and the voice of the product in the market. You will work closely with Product Strategy, Product Management, Solutions Consulting, Sales and Enablement to ensure we understand our customer's key pain points and are able to articulate how Pigment addresses them. You will help distill feedback into actionable insights which align our customers\' pain and our business strategy, and share this expertise with demand generation teams to create awareness and demand for Pigment.

Responsibilities

  • Crystallize Pigment\'s value proposition within EPM by conducting persona research, gathering feedback from internal and partner teams, and testing our product.
  • Develop messaging and positioning, build and deliver sales tools across the sales cycle (presentations, webpages, and other tools) to enable GTM teams to communicate the value of Pigment effectively.
  • Share current and upcoming trends with GTM and product teams to inform future positioning and the product roadmap.
  • Facilitate alphas and betas for product testing, focusing on validation of our value proposition and sharing prioritized feedback with product teams.
  • Understand complex buying/selling processes around EPM, including financial consolidation involving multiple decision-makers, and translate that into successful GTM strategies.
  • Manage product launches by building value messaging with product management, develop collateral and sales tools, and partner with sales and marketing to craft marketing plans and own product launches.
  • Own the process to prioritize Pigment-wide feedback collected from CSMs, Support, Sales, Partners, and other sources; support product decision-making and equip field teams to answer questions while closing the loop with relevant parties.
  • Work closely with demand generation teams (field marketing, content marketing, etc.) to create campaigns to drive demand for Pigment.

Qualifications

  • You have experience as a Product Marketer, preferably in an EPM vendor focused on financial consolidation and/or FP&A across relevant industries, with a solid understanding of related finance processes.
  • You have a solid background in Enterprise Performance Management software with a good understanding of core finance processes (planning/forecasting, consolidation, and reporting).
  • You have a strong understanding of the finance persona within a business, particularly as the primary decision-maker in the buying process.
  • You are comfortable evangelizing and promoting Pigment at field marketing events, conferences, tradeshows, to analysts and customers.
  • You have an analytical mind and are comfortable using numbers to tell a story, provide recommendations, and show results.
  • You can create frameworks and processes so decisions can be made logically with rigorous application across decisions.
  • You can engage with technical stakeholders and simplify terms for non-technical audiences.
  • You have fluent English and, while not a copywriter, are comfortable developing written communications for different audiences (internal and external).
  • You are comfortable with ambiguity and change, and can adapt to changing business priorities.
  • You are scrappy and able to produce results with imperfect information and limited resources.

Company & Culture

Founded in 2019, Pigment is a fast-growing SaaS company with customers including industry leaders. We are a team of 500+ across multiple cities and have raised substantial funding. We value smart risks, bold ideas, and collaboration as one team.

Core Values

  • Thrive Together: We win as a team and do the right thing for peers, customers, partners, and the planet.
  • Never Settle: Deliver with rigor and ambition every day, building a passionate Pigment community.
  • Go for it: We are biased toward action; every action leads to learning.
  • Be real, be humble: We provide feedback, stay open to change, and approach it with empathy.
  • Champion our Customers: Lead with empathy, solve what matters, and deliver clarity in a complex world.

EEO & Benefits

We conduct background checks as part of our hiring process, in accordance with applicable laws. Pigment is an equal opportunity employer. We are committed to diversity and inclusion and will consider all qualified applicants without discrimination. We may process your personal data in accordance with our HR Data Protection Notice.

  • Competitive package
  • Stock options to align with Pigment\'s growth
  • Bike2work scheme
  • Trust and flexible working hours
  • Annual company offsite and modern offices in major cities
  • High-end equipment (subject to stock/availability)
  • Remote-friendly environment
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Location:
City Of Westminster
Category:
Marketing & Media

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