Product Marketing Manager – Bitcoin DeFi

IOG is a technology company focused on blockchain research and development, advancing decentralized finance, governance, and identity management.

Role Overview

As a Product Marketing Manager, you will collaborate with Product Management, Product Engineering, and Research to develop compelling product positioning, go‑to‑market strategies, and global launch campaigns for Bitcoin DeFi solutions.

Key Responsibilities

• Develop and maintain product positioning, messaging, and competitive intelligence that resonate with target buyer personas.
• Define and drive go‑to‑market strategies and launch plans for new products and features.
• Partner with Product Management and Marketing Communications to create cohesive narratives and ensure alignment across the organization.
• Deliver globally consistent product feature positioning and benefit messaging adaptable for localization.
• Plan and execute impactful global launches, collaborating with agencies and external partners.
• Develop and maintain marketing assets, sales enablement tools, and competitive positioning frameworks.
• Act as a product marketing expert for core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives.
• Partner with regional marketing managers to deliver awareness and demand‑generation campaigns, representing IOG at events, conferences, and exhibitions.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• Proven product marketing experience with deep understanding of international markets.
• Experience marketing high‑tech, emerging, or disruptive technologies in B2B and B2C environments.
• Experience transitioning products from early adoption to mainstream adoption stages.
• Process‑oriented with a history of establishing collaborative workflows and driving operational efficiencies.
• Exceptional verbal and written communication skills, engaging diverse stakeholders and customers.
• Proficient in leveraging marketing technology tools (CRM, analytics, content management platforms).
• Strong foundational knowledge of blockchain technology, translating technical concepts into marketing messages for non‑technical audiences.
• Experience with Decentralized Applications (dApps), DeFi, and decentralized identifiers (DIDs).
• Tokenomics and market design communication experience.
• Adaptable to emerging technologies, trends, and tools in marketing and communication.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO

EEO Statement

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.