Product Marketing Lead

New Today

Overview We're looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team. In this role, you will shape how Ripple's institutional DeFi solutions are understood and adopted in the market. You'll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more. Responsibilities
Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. Develop segment-specific go-to-market strategies for Ripple's institutional DeFi solutions, including defining and sizing target markets, influencing product strategy through deep market insights, and developing a solid GTM foundation with clear value proposition and messaging. Work cross-functionally to own the strategy, coordination, and execution of new product features and partner launches. Partner with our business development team to drive engagement and joint go-to-market opportunities with key infrastructure and utility ecosystem partners. Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go-to-market strategy towards the right audience. Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
Qualifications
8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy. Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred. Outstanding structured thinking and creative problem solving skills. Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities. Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience. Strong relationship building capabilities and the ability to work cross-functionally.
Culture & Benefits
In office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. Bi-weekly all-company meeting — business updates and AMA with our Leadership Team. Team offsites, team bonding activities, happy hours and more. Competitive salary, bonuses, and equity. Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support. Employee giving match, mobile phone stipend.
Take Care of Yourself
R&R days to rest and recharge. Generous wellness reimbursement and weekly onsite & virtual programming. Generous vacation policy — work with your manager to take time off when you need it. Industry-leading parental leave policies. Family planning benefits. Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events.
Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference. #J-18808-Ljbffr
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Location:
City Of Westminster, England, United Kingdom
Job Type:
FullTime

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