Product Marketing Lead
New Yesterday
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.
Fuelled by data from over 24 million Clubcard holders, our closed-loop measurement helps brands understand consumer behaviour and ensures that every pound of advertising budget is spent targeting the right customer, at the right time, with the right message, across the full marketing funnel. We’re here to help brands Shape What Britain Buys.
We’re looking for a Product Marketing Lead who expects more from their career. It’s a chance to extend and improve Tesco Media’s Sales Enablement team. It’s an opportunity to work with a market-leading business to explore new opportunities and enable Tesco Media and its clients to grow.
You will support the development and execution of go-to-market strategies to support the sales teams, by bringing products to life with compelling content that connects with our different target audiences (Retailers, CPGs & Media Agencies). Your focus will be to drive awareness, consideration and purchase of Tesco Media’s full offering. You will work at the intersection of Product, Sales and Marketing to ensure that clients and prospects understand the value of Tesco Media to create demand as well as product adoption and engagement.
What you’ll be working on
- Assist the Product Marketing Manager in developing product positioning and messaging for Tesco Media’s products and services, helping to communicate key features and benefits through engaging storytelling.
- Help create a range of marketing materials, including brochures, one-pagers, creds decks, case studies, web content, and videos.
- Support Product Managers in the coordination and execution of go-to-market plans and product launches, as well as in delivering ongoing marketing activities to promote product adoption and engagement.
- Help manage input and feedback from product and market teams through structured processes and ensure timely communication to key stakeholders.
- Assist with tracking and reporting on performance metrics for marketing activities and support the adoption of best practices in product marketing and sales enablement.
- Contribute to the maintenance of the internal product and service catalogue and help share product updates through internal communication channels.
- Stay informed about industry trends and competitor activity, and share relevant insights with the wider team to help shape positioning and messaging.
What we expect from you
- Solid experience in a product marketing or marketing support role, preferably in a fast-paced or media-related environment.
- Familiarity with the media and/or ad tech industries is a strong advantage.
- Experience supporting the development of customer-facing product materials and tools for sales enablement.
- Strong ability to simplify complex information and present it in a clear, engaging way.
- Excellent copywriting and communication skills.
- A collaborative team player who is proactive, detail-oriented, and eager to learn from and contribute to a high-performing team.
What you can expect from us
We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. There is also a degree of personal flexibility, thoughtful perks like flexible working hours, and sometimes time off for personal occasions.
You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition, combined with a nimble, small-business feel that gives you freedom to play, experiment and learn.
We’re committed to diversity and inclusion and operate inclusive networks to support colleagues in areas such as gender equality, LGBTQIA+ inclusion, family, and wellbeing. We want everyone to have the opportunity to shine and perform at their best during the recruitment process. Please let us know how we can make this process work best for you.
Global Diversity and Inclusion
At dunnhumby, we value diversity of thought as our competitive edge. We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work. Our diversity and inclusion work is designed to cultivate a culture of belonging, where every dunnhumbian feels safe to bring their whole self to work. We have a full D&I strategy and employee-led networks to support wellbeing, inclusion, and belonging.
What best describes your gender
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- Location:
- London
- Category:
- Marketing & Media
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