Product Marketing Lead - B2B

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Join to apply for the Product Marketing Lead - B2B role at ProtonAt Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship.We are looking for a senior B2B marketer to define and lead the B2B marketing strategy across Proton’s full suite of privacy-focused products. You will play a critical role in shaping how thousands of businesses discover, evaluate, and adopt Proton’s secure communications and cloud tools.What you will do:Define audience segmentation, messaging, and positioning for the prosumer, entrepreneur, small business, and mid-market buyer.Own and develop the go-to-market strategy for Proton’s B2B offerings across email, VPN, file storage, password management, and calendar.Build and scale B2B marketing programs from the ground up, focused on demand generation.Guide and prioritize the development of high-impact marketing content and experiments with new channels to identify what works.Collaborate closely with the Chief Operating Officer and executive leadership on strategic decisions and new initiatives.Shape how we build the B2B marketing team and outbound sales team.Communicate effectively with executive stakeholders and serve as a strategic thought partner across product, sales, customer success, and marketing.Establish KPIs and deliver clear reporting on campaign effectiveness and business impact.What we need from you:10+ years of experience in B2B marketing, ideally at a smaller SaaS company where you built capabilities from scratch.Experience targeting and converting prosumers, entrepreneurs, and SMBs, with a path to mid-market scale.Proven success developing full-funnel marketing programs that deliver leads and revenue.Executive presence and experience managing up to senior leadership.Comfortable defining strategy while also rolling up your sleeves to execute.Strong understanding of go-to-market fundamentals, including segmentation, positioning, content, and demand gen.Skilled at navigating multiple stakeholders, managing competing priorities, and driving cross-functional alignment.Hands-on, analytical, and deeply customer-centric.Passion for building privacy-focused technology that makes a meaningful impact.Nice to haves:Experience working with MSPs and resellersTeam management experienceWe offer a range of benefits, including office-first collaboration, technology, food, transport, stock options, flexible working, learning and development, employee benefits, and work that matters.At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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