Product Marketing Executive

1 Days Old

Join to apply for the Product Marketing Executive role at The Access Group. We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What Access offers you We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with seniority, private healthcare and life insurance. We pride ourselves on being an organisation that gives back, so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About the role We are looking for an Associate Product Marketing Manager (GTM) to join our Accommodation division in EMEA. In this role, you will be responsible for driving go-to-market success for our products in the EMEA, ensuring product launches, campaigns, and sales enablement materials resonate with local audiences and deliver commercial impact. You will work cross-functionally with product, sales, and marketing, and will be the go-to person for ensuring products are successfully positioned and launched in the EMEA. Day-to-day responsibilities
Own the creation and delivery of sales enablement toolkits for product launches (decks, one-pagers, FAQs, training materials); translate product strategy into compelling campaign messaging for EMEA customers; partner with digital and marketing teams to brief, activate, and track campaigns. Conduct competitor and market research with regular updates for the EMEA market; analyse sales funnel and pipeline data to identify challenges and recommend GTM solutions. Adapt global propositions for the EMEA market; capture customer use cases and journeys to demonstrate product value; collaborate with Customer Success to identify upsell and retention opportunities and feed them into GTM plans. Act as the GTM lead for assigned products in EMEA, ensuring alignment with Product, Sales, and Marketing stakeholders; secure accountability and input from key stakeholders; track progress and ensure delivery of GTM initiatives.
Required skills and experience
3+ years in product marketing, GTM, or related enablement roles, preferably in SaaS or hospitality; strong understanding of the EMEA hospitality market and customer needs. Excellent writing and communication skills, able to translate product features into clear, differentiated customer messaging. Strong project management abilities, comfortable juggling multiple priorities and deadlines; able to turn strategic direction into tangible GTM assets. Curious and data-driven; ability to analyse markets, competition, and customer insights to inform GTM strategies.
About The Access Group The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. We wholeheartedly believe in equality for all and the transformative power of diversity. #J-18808-Ljbffr
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Location:
Loughborough, England, United Kingdom
Job Type:
FullTime

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