OverviewJoin to apply for the Product Marketing Executive role at IMSMJoin to apply for the Product Marketing Executive role at IMSMAbout IMSM (International Management Systems Marketing) is a global leader in ISO consultancy, offering high-quality ISO standards and services across sectors. Our mission is to help companies achieve internationally recognised standards, enhancing their operational efficiency and market competitiveness.In 2024, IMSM was acquired by Inflexion and became part of the Axiom GRC division, expanding our capabilities in Governance, Risk and Compliance (GRC). IMSM has a global presence with a headquarters in Malmesbury, UK, and a team that includes employees, contractors, and sales consultants.Role: We are seeking a Product Marketing Executive on a 12-month fixed-term contract to drive the positioning and go-to-market strategy for our ISO certification services. You will bridge product offerings and market needs, crafting narratives that resonate with businesses seeking ISO certification and compliance solutions. This role requires a strategic thinker who can translate technical ISO standards into clear value propositions and enable our sales teams and partners to communicate our benefits effectively.Key ResponsibilitiesConduct ongoing competitor and market analysis to identify trends, opportunities, and threatsMonitor industry developments in ISO standards and regulatory complianceCreate compelling, benefits-focused content that articulates the value of ISO certification to diverse business audiencesDevelop thought leadership content that positions IMSM as a trusted authority in ISO consultancyEnsure consistent messaging and brand voice across all customer touchpointsWrite and refine sales collateral including pitch decks, service descriptions, and case studiesEquip sales teams with effective tools, training materials, and resources to accelerate the sales cycleDevelop battlecards, objection handlers, and competitive positioning guidesCreate partner enablement resources to support channel growth and effectivenessCollaborate with sales leadership to identify and address messaging gaps and market feedbackPartner with the broader marketing team to ensure integrated campaign execution across digital, events, and content marketingWork closely with operations and delivery teams to understand service capabilities and client success storiesSupport customer success teams with retention and upsell messaging strategiesQualifications & Experience3-5 years of proven success in B2B product marketing, preferably within professional services or consultancyTrack record of creating compelling content that influences buying decisions in complex B2B sales cyclesExperience working with sales teams to develop enablement materials and drive adoptionExceptional written and verbal communication skills with the ability to simplify complex conceptsBeing multilingual would be advantageousProficiency in product marketing frameworks including positioning, messaging architecture, and persona developmentExperience with marketing automation platforms and CRM systemsWhat We Offer In ReturnFlexible Work Arrangements - Fully remote or hybrid options25 Days Annual Holiday (Increasing with Service)Birthday Day OffCharity Day OffUp to £15 per Month Fitness SubsidyLife AssuranceAuto-Enrolment Pension ContributionsLearning and Development OpportunitiesOpportunities for Professional GrowthIMSM is committed to a collaborative, inclusive culture with a focus on Diversity, Equity and Inclusion (DEI). We provide professional development and strive to create an environment where every team member can thrive. #J-18808-Ljbffr