Product Marketing Analyst Department: Product Marketing Employment Type: Full Time Location: Manchester, UK Reporting To: Rachel Tonner Compensation: £70,000 - £80,000 / year Description As a Product Marketing Analyst, you’ll be the analytical heartbeat of the Product Marketing & Enablement (PM&E) team — turning data, insight, and feedback into actionable intelligence that sharpens Amplience’s product positioning, messaging, and go-to-market effectiveness. You’ll work cross-functionally with Product, Sales, and Marketing teams to identify market opportunities, track competitive movements, analyse performance, and provide the insights that help shape both strategy and execution. This role is ideal for someone who loves digging into data, storytelling with insight, and translating complexity into clarity. Key Responsibilities Competitive Intelligence & Market Analysis

Own Amplience’s competitive landscape monitoring. Track product capabilities, pricing models, and market trends to inform positioning and messaging frameworks. Maintain and evolve competitive battlecards, win/loss summaries, and trend reports for product marketing, sales and product teams. Track usage and performance of Sales Enablement assets — including content utilisation, engagement, and win rate impact. Partner with Copywriter and PMM to turn win/loss data into customer narratives and competitive stories.

Product & Launch Analytics

Measure the performance of launches and product marketing initiatives, including feature adoption, website analytics for product and solution pages, and engagement with enablement assets. Work with various stakeholders to build dashboards and share insights that connect marketing and product performance.

Customer & Product Feedback Loop

Partner with Product to synthesize customer feedback, NPS data, and usage metrics into actionable insights that influence roadmap and prioritisation. Identify recurring themes that signal opportunity or risk.

Persona & Market Validation

Support persona development through data and research — validating audience segments, use cases, and vertical opportunities.

Insight Communication

Present findings clearly and visually to stakeholders, creating concise, actionable insight packs for PM&E, Product, and Sales leadership.

Collaboration & Cross-Functional Alignment

Work hand-in-hand with Product Marketing Manager to feed insights into launch planning, positioning updates, and content priorities. Partner with the Copywriter and Designer to inform messaging and creative direction with data-led evidence.

What You’ll Bring (Skills, Experience & Mindset) Experience & Technical Skills

2–4 years’ experience in product marketing, market intelligence, or data analysis — ideally in a B2B SaaS, martech, or ecommerce environment. Proficiency with data and analytics tools (e.g. Salesforce, HubSpot, Google Analytics, G2, Power BI, Tableau, Mouseflow, or Looker). Proficient with tools such as Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace. Demonstrated ability to turn quantitative and qualitative data into insight-driven recommendations. Strong understanding of competitive analysis, market segmentation, and customer journey analytics. Skilled in data visualisation and storytelling — able to make insights accessible and actionable for non-technical audiences. Familiarity with SEO, web analytics, and content performance metrics (helpful for analysing product marketing website and asset performance). Experience gathering and synthesising customer feedback (NPS, G2, interviews, win/loss, usage telemetry) into concise summaries. Comfort managing and maintaining internal knowledge dashboards or competitive intelligence repositories. Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.

Mindset & Attributes

Curious and commercially minded: you want to know not just what happened, but why — and what we should do next. Structured and detail-oriented: you’re meticulous with data accuracy, but able to step back and see the bigger narrative. Collaborative by default: you thrive in cross-functional environments, working fluidly with Product, Sales, Marketing, and Design. Communicative and confident: you can explain complex findings clearly and influence decisions with data-backed arguments. Adaptable and proactive: you enjoy working in a fast-moving environment where priorities evolve quickly. Mission-driven: you care about helping Amplience deliver on its vision — redefining how content powers commerce through insight and intelligence.

What Success Looks Like

PM&E and Product teams rely on your dashboards, battlecards, and reports as the single source of truth for market and performance insight. Product launches and messaging updates are grounded in evidence, not assumption. You can clearly demonstrate how your insight has influenced a change in positioning, roadmap, or enablement focus. Stakeholders across Product, Sales, and Marketing cite your work as critical to understanding “what’s working” and “what’s next.”

Benefits Pension Scheme

Auto-enrolled after 3 months' service Salary sacrifice scheme to maximise tax efficiency 5% employee contribution, matched by 5% from Amplience Employer: Titan Group (financial advice) Provider: Aegon

Annual Leave 25 days paid holiday as standard Length of Service Entitlement

UK Team Entitlement - 3+ years continuous service | 26 days annual leave entitlement 4+ years continuous service | 27 days annual leave entitlement 5+ years continuous service | 28 days annual leave entitlement 6+ years continuous service | 29 days annual leave entitlement 7+ years continuous service | 30 days annual leave entitlement

Enhanced Maternity Leave

12 weeks full pay 12 weeks at 50% pay 15 weeks at statutory maternity pay (SMP) 13 weeks unpaid

Enhanced Paternity Leave

2 weeks full pay

Sick Pay

Up to one month’s full pay per calendar year (at company discretion, with medical certificate)

Study Leave

5 days for employees on accredited long-term courses (12+ months)

Birthday Leave

One paid day off during your birthday month

Company-Wide Recharge Days

One day off per quarter for the whole business – rest, recharge, and reset All roles are laptop-enabled Working arrangements agreed with your line manager Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)

Holiday Buy Scheme

Purchase up to 5 extra days per year, repaid through salary deductions

Cycle to Work Scheme

Save on bikes & accessories via tax-efficient payments (Blackhawk Network)

Tech Scheme

Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)

Season Ticket Loan

Advance loans available for travel tickets, repaid via payroll

Charity/Volunteer Days

Up to 3 paid days a year for volunteering or charity work

Payroll Giving (CAF – Give As You Earn)

Tax‑free donations to UK charities, directly from your salary

Eyecare

Reimbursement for a standard eye exam every two years

Employee Referral Bonus

£1,200 / €1,400 / $1,500 50% paid at 4 months, 50% at 7 months post-hire

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