Product and Services Marketing Executive

1 Days Old

Job Description

We are seeking a dynamic, proactive and creative Products and Services Marketing Executive to lead the promotion of our extensive portfolio, including publications, training, consultancy services, and NATRE membership packages. This role is central to raising awareness of our offerings, engaging educators, and driving sales and membership growth.

Please apply with a CV and cover letter.

This is a hands-on role for someone who thrives in a fast-paced, small-team environment and enjoys balancing strategic planning with practical implementation. We are seeking someone who can multi-task and who is comfortable "spinning multiple plates". Working closely with the Strategic Marketing Manager, you will help shape and implement integrated marketing campaigns using both online and offline strategies, with internal and external stakeholders.

RE Today and NATRE (National Association of Teachers of Religious Education) are at the forefront of supporting schools with high-quality resources, training, consultancy, and membership services to empower teachers in delivering excellent Religious Education (RE). Our work supports teachers, students, and wider school communities to explore religion, worldviews, and ethics with accuracy and respect.

We are seeking a dynamic, proactive and creative Products and Services Marketing Executive to lead the promotion of our extensive portfolio, including publications, training, consultancy services, and NATRE membership packages. This role is central to raising awareness of our offerings, engaging educators, and driving sales and membership growth.

Key Responsibilities

1. Marketing Strategy and Implementation: • Develop and implement marketing campaigns to promote products and services across digital and traditional channels with the outcome to achieve sales. • Use data-driven insights to segment audiences, plan campaigns, and maximise ROI. • Monitor trends in education and RE, ensuring campaigns are timely and relevant.

2. Digital Marketing and Content Creation: • Manage email marketing campaigns, including writing engaging copy and analysing results. • Maintain and update websites with new content, promotions, and offers. • Create content for social media channels to enhance visibility and engagement.

3. Events and Outreach: • Plan and event management the national conference from logistics to promotion. • Lead on the calendar of events, coordinating the CPD consultancy and training schedule, sponsorship of educational external events, organising staff attendance and promotional packs.

4. Campaign Analysis and Reporting: • Track, analyse, and report on the performance of marketing campaigns against KPIs. • Use analytics tools to measure website traffic, email engagement, and social media performance.

5. Collaboration and Communication: • Work closely with RE Today advisers, NATRE teams, and external stakeholders to align messaging with organisational goals. • Liaise with designers, printers, and digital teams to deliver high-quality marketing assets.

6. Membership Growth: • Create campaigns to attract and retain NATRE members, highlighting the value of membership. • Manage the member experience, ensuring consistent communication and engagement.

Qualifications and Experience • Minimum 3 years’ experience in a marketing role in a marketing or communications role, preferably within education, non-profits, or publishing. • Marketing qualifications (e.g. degree, CIM or equivalent). • Strong copywriting skills and an ability to create accurate and compelling messaging. • Experience with CRM platforms and digital marketing tools/software.

Location:
Birmingham
Category:
Business

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