Craft: MarketingJob Description:About the RoleAs the Platforms Manager for Candy Crush Saga, you will serve as the strategic and operational linchpin between King’s internal product and marketing teams and our external platform partners, such as Apple, Google, Amazon, and Microsoft. Your mission will be to maximise game visibility, drive incremental installs, and unlock strategic featuring opportunities across global app ecosystems.You will manage everything from ongoing featuring opportunities and campaign execution to content uploads and localization, ensuring our iconic game is consistently showcased in the best possible light across all digital stores.Key ResponsibilitiesPlatform Partnerships & Featuring StrategyAct as the primary contact between King and platform partner teams (e.g. Apple App Store, Google Play, Amazon, Microsoft, Flexion and other partners as needed e.g. Yahoo)Develop a long term platform partnering operating model for Candy Crush SagaLead and manage monthly syncs with 3PM and internal CCS teams to align on beats, content strategy and platform asksBuild strong, collaborative relationships with platform stakeholders to influence editorial inclusion (e.g. Today Tab, curated collections)Coordinate and submit nominations for major beats and Seasonal eventsWork closely with IAP and CRM to curate tailored and seasonal promotional offersWork alongside Product Marketing to build an integrated promotional calendarCampaign GTM & Beat ExecutionLead the end-to-end execution of quarterly platform content beats across Google Play and App Store promo cardsCreate and submit featuring pitch decks and artwork and copy briefs to internal stakeholders and 3PM teamManage go-to-market decks and strategies for seasons and features that are focused on featuringCoordinate with copywriters and translators to ensure accurate, compelling content across all markets and languagesManage asset requests for key featuring slots, including high-quality game trailers, gameplay footage and brand assetsCoordinate with platforms to drive additional amplification across editorial channelsPlanning and execution of liveop card contentStore Operations & SubmissionsOversee and execute app store content uploads, including:Updating store metadata (art, copy, promo cards)Submitting localised assets via Play Console / App Store Connect.TroubleshootingEnsure timely delivery of assets for priority cultural and regional campaignsIncremental OpportunitiesEvaluate and activate incremental featuring opportunities like Google Play Points, regional promotions, and partner-sponsored campaignsCoordinate cross-functional teams (IAP, Events, Creative, Legal) to deliver required campaign materialsExplore and expand strategic integrations (e.g. Apple Music, YouTube campaigns, Google Hardware featuring)Develop value propositions for new tools and promotional placementsPerformance & ReportingLiaise with the Marketing Analytics and Platforms teams to own performance insights such as incremental installs, revenue uplift, and ROI using King’s internal attribution modelsMaintain documentation of all beat executions, platform decisions, and featuring outcomes to inform future planningProvide insights on performance for major campaignsKey Operational TasksOwn the day-to-day management of featuring tickets, timelines, and deadlinesSubmit and QA artwork and promo content cardsHandle ad hoc platform partner requests with agilityEnsure all assets are uploaded to platform stores correctly and on timeMaintain a repository of evergreen artwork and localization templates to streamline future submissionsAbout KingWith a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. #J-18808-Ljbffr