Performance Marketing & SEO Specialist

5 Days Old

The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high‑quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data‑driven insights and and support multi‑channel campaigns.

Client Details

Our client is a global B2B SaaS digital transformation specialist, enabling organizations to unlock the full value of their data and adopt modern, AI‑driven solutions

Description

Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO‑optimised pages.
Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.Profile

Proven experience in B2B digital marketing, within technology or SaaS environments (mandatory)
4-7 years' hands‑on experience in a similar role.
Demonstrable experience managing PPC campaigns across platforms such as Google Ads and LinkedIn Ads
Solid understanding of retargeting/remarketing strategies and multi‑channel campaign optimisation
Strong SEO, GEO, and AEO expertise, covering technical, on‑page, and off‑page best practice
Comfortable working with CMS platforms to publish and update content
Confident using GA4 to analyse performance and turn data into clear, actionable insights
Highly organised, with the ability to manage multiple projects and deadlines simultaneously
Curious and proactive mindset, with a strong interest in emerging search trends and AI‑driven optimisation Desirable

Familiarity with Pardot/Salesforce.
Understanding of CRO, user journeys and lead‑generation funnels.
Basic HTML/CSS for small website updates.
Experience using generative AI tools for content or analysis.

Job Offer

Salary: £40,000-£50,000, depending on experience
Hybrid working, typically 2-3 days in the office
Private healthcare
Pension contribution
25 days' annual leave, plus all bank holidays
Apply
Location:
Reading
Salary:
£40,000 - £50,000 /annum
Job Type:
FullTime
Category:
IT

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