Overview

Performance Marketing Manager

Borough, London

Hybrid (minimum of 3 days in London Office)

Role Type: Full Time

Are you passionate about creating memorable experiences at international events?

We have an opportunity for a motivated Performance Maketing Manager to join the team to work for Worldwide Events, the company behind m&i, Private Luxury Events, TFest and Amour.

Our story

Worldwide Events specialises in business-to-business trade events bringing together key players in the travel and events industry. We believe in making business joyful because networking should be fun!

The company is an established front-runner of the Meeting & Incentive, Luxury, and Romantic Travel sectors with events hosted in destinations such as Dubai, Stockholm, Algarve, Abu Dhabi, Kitzbühel - pretty great, right?

Our culture is diverse, and our people come from all over the world. We like open communication, flexible working and having a laugh because, we want the office to be a place you'd like to come into each week.

About the opportunity

As a company, we're on an exciting journey of growth and development. That's where you come in...

We are seeking a commercially minded Performance & Digital Marketing Manager to accelerate our growth and strengthen our position as a leader in B2B travel events. This role is responsible for driving lead generation, audience growth, and brand awareness across global markets, with a strong focus on launching new products and services and expanding into new target markets.

The ideal candidate will be analytical, target-driven, and confident, with proven expertise in digital channels and a passion for scaling campaigns that deliver measurable results.

Additionally, you'll:

Lead Generation & Campaign Management

• Plan, deliver, and optimise paid media campaigns (including social and search) to drive qualified leads, expand our universe and enable future growth
• Continuously test, measure, and refine campaigns to maximise ROI and CPL efficiency.

Website & Digital Platforms

• Oversee key website projects including new landing pages, content hubs, and navigation updates, ensuring best practice in SEO, UX, CRO, and AI-driven optimisation.
• Collaborate with developers and designers to improve site performance, engagement, and lead capture.

SEO, AI & Content Optimisation

• Define and execute SEO/AI-powered content optimisation strategies, working closely with the content and design teams.
• Monitor keyword performance and implement strategies to boost organic visibility in target markets.

Brand & Creative Campaigns

• Develop and deliver brand-led campaigns that elevate awareness and position the company as a market leader in luxury travel events.
• Create innovative campaign concepts and digital assets tailored to global audiences.

Market Research & Insights

• Conduct competitor benchmarking, market mapping, and customer insight analysis to inform marketing strategy and product launches.
• Lead the design and execution of industry surveys or reports to strengthen thought leadership positioning.

Analytics & Reporting

• Use and advise on new analytics tools to measure, report, and optimise campaign performance.
• Provide actionable insights and recommendations to the wider team to support business growth.
• Evaluate and introduce new performance tracking tools where beneficial.

Skills & Experience

• Digital Marketing Expertise: Proven experience managing paid media, SEO/SEM, display, and email campaigns in a B2B or events environment.
• Analytical Mindset: Strong ability to interpret data, extract insights, and optimise campaigns against performance goals.
• Growth Marketing Experience: Experience launching new products or entering new international markets is highly desirable.
• Project Management: Skilled in managing multiple projects with competing priorities and tight deadlines.
• Tech Proficiency: Familiarity with marketing and CRM systems (Salesforce preferred), and web analytics.
• Creative & Strategic Thinking: Ability to balance data-driven decisions with creative campaign development.
• Strong Communicator: Excellent written, verbal, and presentation skills to influence stakeholders at all levels.
• Collaboration: Proven success working cross-functionally with sales, operational and creative teams.
• Up to Date: Knowledge of digital trends, AI in marketing, and evolving B2B demand generation best practices.

What We're Looking For in You

• Results-oriented and commercially driven with a passion for numbers and data.
• Confident and proactive, able to take ownership of campaigns from concept to delivery.
• Curious and adaptable, eager to test new approaches and drive innovation in performance marketing.

Benefits

• 36 days of holiday (including UK Bank Holidays)
• Hybrid working - we work smart. We operate on a hybrid working rota so teams spend half the week in-office and the other half working from home
• 4pm finish on Fridays - start the weekend early!
• Mental health support via employee assistance programme (24/7/365)
• Company Sick Leave
• Private Health Scheme (company contribution)
• Enhanced maternity schemes
• Coffee, tea, fruit, and occasional treats; social events and opportunities for learning

All applicants must have the right to work in the United Kingdom.

Our Company Website

www.wwideevents.com

Our Events Portfolio

www.amourforums.com

www.mi-forums.com

www.privateluxuryevents.com

www.travel-fest.com