Overview

Performance Marketing Manager (freelance, 6 months contract) at LIS: The London Interdisciplinary School. This is a 2-day-per-week freelance contract for an initial 6 months with at least one day per week on campus (London E1) and the second day flexible for remote work.

About LIS

The London Interdisciplinary School (LIS) is building a niche, prestigious brand with global relevance. LIS is the first university in over 50 years to be granted full degree-awarding powers from inception. Our mission is to prepare the next generation with interdisciplinary tools to tackle complex problems. We partner with organisations and deliver programmes across undergraduate, masters, MBA and executive education.

Role

We are looking for a Freelance Performance Marketing Manager to design and drive the digital acquisition strategy across LIS programmes (Bachelor’s, Master’s, MBA and short courses). You will be the in-house specialist for paid media, collaborating with agency partners and internal teams to deliver measurable results: high-quality enquiries, applications, and enrolments.

Responsibilities

• Paid Media Strategy and Execution – Lead strategy and day-to-day oversight of paid media campaigns across Google, Meta and emerging channels (TikTok, LinkedIn).
• Review campaign setups and performance data to ensure accuracy and effectiveness.
• Collaborate with the agency to validate insights, identify optimisation opportunities and ensure best practice is applied.
• Ensure campaigns support recruitment goals of LIS programmes.

• Agency Management – Act as the in-house performance expert and main point of contact for the media agency.
• Provide clear briefs, challenge recommendations constructively and ensure agency outputs align with LIS recruitment cycles.
• Partner with the agency to share learnings and continually improve results.

• Performance Optimisation – Track and optimise campaigns through the recruitment funnel: awareness → enquiry → application → enrolment.
• Collaborate with the design lead and web team to iterate on creative and landing pages.
• Partner with the Marketing Manager to integrate paid activity with LIS’s broader brand and content strategy.

• Analytics and Reporting – Monitor and report on campaign performance using GA4, dashboards and attribution tools.
• Track CPL, CPA, conversion rates and ROI by programme.
• Provide insights and recommendations to the senior team.
• Ensure campaigns are tracked correctly into HubSpot (UTMs, lead source, campaign tagging).
• Coordinate with the wider marketing team to connect paid activity with enquiry and application journeys.

• Experimentation and Growth – Pilot and evaluate new platforms and formats with a test-and-learn approach.
• Contribute to conversion rate optimisation initiatives across enquiry and application processes.

About You

• Hands-on experience managing Google Ads and Meta Ads; knowledge of TikTok/LinkedIn Ads is a plus.
• Ability to review and interpret campaign performance directly in-platform and identify improvements.
• Strong analytical skills with GA4, attribution and campaign reporting.
• Skilled at collaborating with agencies and driving accountability through partnership.
• Ability to establish effective processes across marketing, design and admissions, ensuring timely creative assets and aligned messaging.
• Experience in education or programme recruitment is a plus but not essential.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot) desirable but not required.

You will report to the CEO Ed Fidoe and work closely with the Marketing Manager.

Benefits

• Up to £57k pro-rated base salary, depending on experience