OverviewPerformance Marketing Executive (TikTok) – Team RH Gateshead, England, United KingdomResponsibilitiesSet up, launch, and maintain TikTok Ads campaigns.Manage the TikTok creative pipeline to ensure campaigns go live on time.Maintain UTMs, naming conventions, permissions, and TikTok ad library folders.Track live campaigns, refresh creative, and pause under-performers.Collaborate with the Creative team to brief new TikTok-first concepts and variations (hooks, trending sounds, UGC-style edits) and coordinate timely delivery.Review and suggest refinements on creative before final sign-off by the Performance Marketing Manager.Assist with small optimisations (bids, budgets, audience splits).Support the manager with TikTok campaign planning (UTMs, captions, updating trackers).Perform QA checks to confirm copy, visuals, links and tracking are correct before launch.Manage TikTok audience lists: refresh, update, check overlaps, and build retargeting pools.Monitor performance, flag pacing issues, overspend/underspend, or data discrepancies.Maintain accurate TikTok ad trackers, test logs and change histories for clear documentation.Skills And Qualifications1–3 years’ experience in paid social advertising, with hands-on experience in TikTok Ads Manager preferred.Strong understanding of the paid social funnel (awareness, consideration, conversion).Experience working with UTMs, campaign tracking, and reporting.Excellent organisational skills — able to manage multiple campaigns simultaneously, stay on top of day-to-day maintenance, and meet deadlines.High attention to detail with the ability to self-review and QA campaigns (copy, visuals, tracking links).Proactive communicator — keeps the team updated on progress, challenges, and optimisation opportunities.Collaborative mindset — works effectively with creatives, managers, and other channel specialists to keep campaigns aligned.Analytical mindset — capable of interpreting data, spotting performance trends, and flagging issues early.Nice-to-havesFamiliarity with TikTok Ads platform features, formats, and ad policy requirements.Experience briefing creatives with clear direction on hooks, formats, and variations.Genuine interest in TikTok culture and trends, with an eye for what engages audiences.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketingIndustries: Advertising Services #J-18808-Ljbffr