Overview

Drive Marchon Training’s growth by creating scroll-stopping, high-converting creatives to accelerate Marchon’s journey to become a global fitness brand.

Location

Hybrid – Harpenden HQ (2 days p/w) + remote; occasional site visits to gyms, warehouse and pop-up events

Responsibilities

• Lead creative ad production end-to-end, from strategy, ideation, and scripting to shooting, editing, and iteration.
• Write high-converting scripts, hooks, and CTAs rooted in user insights and consumer psychology.
• Establish systems to scale content by using freelancers, creators, and AI tools.
• Source, manage, and brief UGC creators.
• Build and maintain a system to test multiple creative angles, hooks, and formats each week.
• Collaborate with the Head of Growth to run a high-tempo testing process: launch variations weekly, analyze data, and iterate.
• Collaborate with the marketing and creative teams to understand objectives, campaigns, product, and feature launches.
• Conduct user and competitor research to inform new creative angles and formats.

Experience & Skills

• Creative performance chops: You have a track record of producing high-performing ad creatives on TikTok or Meta that drive real results, with the metrics to back it up.
• Strong storytelling: You can craft h›ooks and emotional narratives that make people feel something.
• Data-literate: You’re confident in interpreting performance data (Hook, Hold, CTR, etc.) to figure out what’s working and where to double down.
• Organized and scrappy: You can manage multiple creative pipelines at once, set up repeatable systems, and move quickly.
• Founder mindset: You take initiative, move fast, solve problems independently, and own your outcomes.
• UGC and creator fluency: You’ve sourced, briefed, and managed UGC creators or freelance video talent and understand how to get great content from them.
• AI-comfortable: You’ve explored or actively use AI tools to enhance speed, ideation, or production in your creative workflow.

Team Structure

• Direct reports (initial): Matt Pate, Head of Growth.
• Wider team set up: Freelance video editor. Marketing Team (editors, Head of Marketing)

Benefits

• 22 + 8 Bank Holidays + your birthday.
• Pension contributions.
• Starter Pack all things MARCHON.
• £400 Gift card per year to spend on MARCHON Supplements & Apparel.
• Year-round discount on Supplements & Apparel.
• Free gym membership to all MARCHON gyms.
• Full access to MARCHON Online training & Nutrition.