Paid Social Performance Marketing Lead

New Yesterday

About Us: We are a rapidly-growing, innovative company passionate about elevating our brand presence and driving exceptional growth through strategic digital marketing. We're looking for a dynamic, data-driven, and results-oriented Head of Paid Social Performance Marketing to spearhead our social advertising initiatives.
Role Overview: As Paid Social Performance Marketing Lead, you will be involved in the strategy, execution, and optimization of paid social campaigns across key platforms, including Meta, TikTok, YouTube, Pinterest, and emerging channels. You'll manage a substantial ad spend, ensuring efficiency, scalability, and alignment with company growth targets and profitability.
Key Responsibilities: Own end-to-end strategy, planning, budgeting, and execution of paid social campaigns. Own MER & ROI. Lead a team of performance marketers and analysts, fostering a culture of innovation, continuous learning, and high performance. Collaborate cross-functionally with creative, influencer marketing, affiliate, and analytics teams to ensure cohesive, compelling campaigns that drive results. Stay ahead of social media advertising trends, emerging platforms, tools, and best practices. Develop robust testing strategies, analyze performance data, and rapidly iterate to optimize...
Location:
Manchester
Category:
Advertising, Marketing & PR

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