OverviewWe are looking for an experienced and ambitious Paid Marketing Manager to own and scale paid media activity for a scaling fashion brand with global ambitions. This is a pivotal role within a growing team, where you will be responsible for developing, executing and optimising paid campaigns across digital platforms to drive customer acquisition, retention and revenue growth.Combining a strong analytical mindset with creative instinct, you will be working closely with the marketing and content teams to ensure paid activity is not only performance-driven but also brand-aligned.If you thrive in a fast-paced environment, are highly data-driven, and have a passion for fashion and youth culture, this is your chance to shape the future growth of a brand where sustainable impact matters.Key ResponsibilitiesPaid Media Strategy & ExecutionOwn the paid media strategy across channels including Meta (Facebook/Instagram), TikTok, Google, YouTube, and emerging platforms.Plan, launch, and optimise campaigns to achieve performance KPIs (ROAS, CPA, conversions, LTV, traffic growth).Manage and forecast paid media budgets, ensuring spend efficiency and maximum ROI.Lead creative testing, ensuring ad content is tailored to platform best practices while staying true to the brand.Analysis & PerformanceMonitor campaign performance daily, identifying opportunities to optimise targeting, bidding, and creative.Produce regular reports and insights for senior management, translating data into actionable strategy.Stay up to date with platform updates, industry trends, and competitor activity to ensure we remain ahead of the curve.Collaboration & Content IntegrationWork closely with the content and social media teams to develop performance-focused creatives for paid campaigns.Collaborate with CRM, brand, and merchandising teams to deliver integrated customer journeys.Provide feedback on organic content trends that can inform paid media testing.Growth & InnovationTest and scale new paid channels, placements, and audience strategies.Identify new opportunities for customer acquisition and market expansion (including international).Manage relationships with external partners, agencies, and platform reps where necessary.What We’re Looking ForPaid Marketing Manager with 3+ years’ experience in paid media management, ideally in eCommerce (fashion/lifestyle a plus).Proven track record of scaling ad campaigns with measurable ROI.Advanced knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, and analytics tools (GA4, attribution/tracking software).Strong analytical skills with the ability to interpret complex data and present insights clearly.Understanding of ad creative best practices and ability to brief/test creatives effectively.Organised, proactive, and comfortable managing multiple campaigns simultaneously.A balance of data-driven decision-making and appreciation for brand storytelling.What We OfferSalary is in line with experience.The opportunity to directly shape growth through high-impact paid strategies.A dynamic, creative, and supportive working environment within a fast-growing independent fashion brand.Staff discount and clothing allowance.Career progression opportunities in performance marketing, strategy, and leadership.Be part of a passionate team with a strong community following and clear growth trajectory. #J-18808-Ljbffr