SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

About the Role
As VP, Regional Marketing for UKI, you will lead Ninja’s marketing strategy and execution and play a key leadership role in shaping the brand’s growth across the region. Based in London, you will act as both a commercial driver and cultural ambassador – ensuring Ninja resonates with diverse regional audiences while accelerating our global growth agenda.

This high-impact, highly visible role requires a balance of strategic vision, compelling storytelling, regional expertise, commercial acumen, and team leadership to deepen brand connection and deliver measurable growth across the region.

Responsibilities

Regional Leadership & Strategic Planning

• Represent the voice of the UK consumer to global leadership, advocating for regional nuance in consumer behavior, retail dynamics, and media landscape
• Lead the adaptation and activation of the global marketing strategy, aligned to global priorities and brand standards
• Influence global stakeholders on what is needed for the brand to win in-region, driving agenda-setting conversations for the markets

Go-to-Market Excellence

• Own end-to-end GTM planning and execution, including positioning, launch strategy, pricing, and retail readiness
• Lead localization of global campaigns to ensure cultural relevance, brand consistency, and commercial impact
• Partner with Sales to drive category expansion, retail activation, and trade marketing strategies across key accounts

Brand Stewardship, Consumer Insight & Performance

• Champion a consumer-first mindset and elevate regional insights to shape brand positioning, product strategy, and innovation roadmaps
• Monitor KPIs across the region, optimize marketing investments, and drive continuous improvement
• Ensure Ninja’s portfolio is positioned for long-term growth and cultural relevance in the region

Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets
• Foster strong cross-functional partnerships across Product Marketing, Media, Social, PR, Creative, Sales, and Regional Distributors to drive results

Qualifications

• 12+ years of marketing experience, preferably in CPG, with at least 5 years in a senior leadership role overseeing multiple markets across EMEA
• Deep understanding of regional consumer behavior, cultural dynamics, and the retail/media landscape
• Proven success adapting and executing global marketing strategies in a regional context
• Strong leadership presence, cross-functional influence, and team development capability
• Willingness to travel across the region and to global HQ as needed

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com

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