Data8 Ltd are a fast-growing, market-leading Data Quality Solutions company based near Chester who provide a range of services to help our clients understand, enhance, and maximise the value of their data. To sustain our excellent growth, we have an exciting opportunity for a Marketing Technology (MarTech) Manager.The role is to own and optimise our marketing technology stack, enabling scalable growth for our fast-paced SaaS business. You will be the key owner of HubSpot as our central platform for all campaigns, lead management, and reporting, while ensuring seamless integration with other tools like Microsoft Dynamics, Cognism, Leadinfo, WordPress, SEMrush, and Google Analytics.Key ResponsibilitiesDefine and execute a MarTech roadmap that supports pipeline growth, demand generation, and customer lifecycle marketing.Serve as the HubSpot owner for all marketing campaigns, lead workflows, and reporting.Ensure integrations with Microsoft Dynamics CRM, Cognism, Leadinfo, and other tools are optimised for seamless lead and data flow.Evaluate emerging SaaS marketing technologies to keep our stack cutting-edge.Maximise the value of Cognism and Leadinfo.Use Cognism for targeted lead acquisition, contact enrichment, and compliance-friendly prospecting.Leverage Leadinfo to identify anonymous website visitors and provide actionable data for HubSpot workflows.Build automated processes in HubSpot to sync enriched Leadinfo data for lead scoring, segmentation, and outreach.Ensure Marketing Qualified Leads (MQLs) are automatically routed to the right sales reps with all relevant data captured in HubSpot.Marketing Automation & CampaignsDesign and optimise all automated campaigns in HubSpot, including lead nurturing and conversion, free-to-paid trial activation, and customer retention and upsell sequences.Implement behaviour-driven workflows using HubSpot, product usage data, and Leadinfo insights.Maintain alignment with Microsoft Dynamics for accurate attribution and reporting.Data Management & ReportingMaintain clean, reliable data in HubSpot and across connected platforms, with clear governance practices.Build real-time dashboards in HubSpot tracking MQL and SQL growth.Use Google Analytics and HubSpot to analyse web performance and marketing ROI.Manage and improve our WordPress website as a lead generation engine.Use SEMrush to track keywords, monitor competitors, and drive SEO improvements.Connect website behaviour to HubSpot, Leadinfo, and Google Analytics for full-funnel visibility.Partner with all company departments to align systems and workflows.Train marketing and sales teams to use HubSpot, Leadinfo, Cognism, and Dynamics effectively.Act as the technical liaison to ensure MarTech supports business goals.Compliance & SecurityEnsure all tools comply with GDPR and other privacy laws.Maintain strict access control and platform security protocols.Required QualificationsBachelor’s degree in Marketing, Information Systems, Business, or related field.2+ years of experience in marketing technology, operations, or growth in a B2B SaaS environment.Hands-on expertise with HubSpot Marketing & Sales Hub, Microsoft Dynamics CRM, Cognism, Leadinfo, Google Analytics, WordPress, and SEMrush.Proven ability to optimise the marketing funnel using automation and data-driven strategies.Knowledge of B2B SaaS growth metrics such as MQL → SQL conversion.Experience with API integrations and data syncing between platforms.Excellent analytical, problem-solving, and stakeholder management skills.Preferred SkillsHubSpot or Microsoft Dynamics certifications.Knowledge of HTML, CSS, or SQL for light troubleshooting.Experience in product-led growth (PLG) environments.Key Metrics for SuccessGrowth in MQLs and SQL conversion rates driven by HubSpot workflows and enriched lead data.Improved lead routing speed and accuracy across HubSpot and Dynamics.Growth in organic web traffic and conversion rates tracked via SEMrush and HubSpot analytics.Data accuracy and reporting reliability across all platforms.What We OfferCompetitive salary package with performance-based incentives.Comprehensive benefits, including company pension, Perkbox, generous holiday allowance, free and on-site parking, work-from-home options, and a commitment to employee well-being.Flexible hybrid working to balance work and life.Supportive and collaborative environment with opportunities for professional development and growth. #J-18808-Ljbffr