Marketing Strategy Lead, Manchester, England, United Kingdom

Marketing Strategy Lead

New Today

Marketing Strategy Lead — Multi-site Retail

Warrington: Hybrid 3 days in the office, 2 WFH

Salary: £60,000

Our client is a £150+ million turnover, multi-site retail business. Private equity backed.
This is a new Senior Marketing role, reporting to the Marketing Director.
We’re looking for a strategic, data-driven, strategy and planning manager to lead in their next phase of growth.

Spearhead the Marketing Strategy plan, multi-channel. Supporting the business focus on driving commercial growth and footfall.
Oversee the business's commercial performance, making impactful suggestions for future change and data-led actions.
Monitor market dynamics, customer behaviour, and competitor activity to uncover new avenues for growth, feeding back into the Marketing strategy.
Track and report on performance, use of dashboards, cohort analysis, and conversion tracking (supported by the in-house Data/Analytics team), providing regular insights and recommendations to stakeholders/board.
Marketing team of 10, excellent channel specialist. You will work cross-channel to support the Marketing Strategy, and lead and mentor these teams.

Experienced in a dedicated Marketing Strategy and Planning role, working cross-channel.
Exceptional analytical abilities, strong Excel and data visualisation skills, ideally capable of navigating complex data sets, building processes from the ground up, and converting insights into clear actions.
Confidence with segmentation analysis, conversion funnel tracking, and performance reporting.
Excellent communicator with the ability to build trust and influence stakeholders across a variety of levels and departments.
Results-driven, collaborative team player who thrives in a fast-paced, evolving environment.

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