This range is provided by idpp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Marketing Strategy Consultant – Banking Sector

Location: Hybrid working initially – City of London

Contract Duration: 12 months

Rate: £450.00 per day inside IR35

We are seeking an experienced Marketing Strategy Consultant to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.

Key Responsibilities:

• Develop and implement comprehensive marketing campaign plans and strategies.
• Drive customer performance KPIs through targeted engagement initiatives.
• Create business cases to support marketing campaign execution.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Collaborate on brand positioning, market research, and go-to-market strategies.
• Ensure all marketing activities align with overall business objectives and customer needs.

Key Qualifications:

• 7+ years of experience in marketing strategy, ideally within retail banking.
• Proven expertise in developing, executing, and optimizing marketing campaigns.
• Strong understanding of customer engagement strategies (not acquisition-focused).
• Some analytical skills for campaign tracking, reporting, and performance evaluation.
• Ability to work cross-functionally to support brand positioning and research efforts.

This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Financial Services, Banking, and Investment Banking

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