Job Description:

PPC Marketing Specialist

Location: Peterborough (Office Based)
Salary: £35,000 £45,000 per year (depending on experience)
Role Type: Full-time, Permanent

Trade Mastermind is the UKs leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, weve trained over 5,000 trade business owners who on average, achieve 370% growth in their first year with us.

In 2026, we open the 20,000 sq. ft. Trade Mastermind University Headquarters the first dedicated university for trades, featuring a 300-person event arena, podcast studios, and Cambridgeshires first rooftop bar inside a business premises.

About the Role

Trade Mastermind is a fast-growing, performance-driven organisation with a nationally recognised brand. As we continue to scale, we are looking for aPPC Marketing Specialistto take ownership of our paid media activity and support ambitious lead generation and customer acquisition targets.

This role is ideal for a commercially minded PPC professional who enjoys analysing data, optimising performance, and seeing their work translate directly into measurable business results.

Key Responsibilities

PPC Strategy & Campaign Management

• Plan, build, and manage PPC campaigns across Google Ads, Bing Ads, and YouTube
• Develop multi-channel paid media strategies aligned with business goals
• Identify growth opportunities and scalable acquisition strategies

Performance & Optimisation

• Monitor campaign performance daily and optimise for CPL, CTR, conversions, and ROAS
• Conduct keyword research, audience targeting, and competitor analysis
• Improve landing page performance through CRO insights and testing

Tracking, Reporting & Analysis

• Ensure accurate tracking using GA4, GTM, and conversion tracking
• Produce clear, actionable performance reports
• Use data insights to drive decision-making and continuous improvement

Budget Management

• Manage and allocate monthly PPC budgets effectively
• Maximise ROI while controlling costs and reducing waste

Collaboration

• Work closely with the wider marketing team, including content, creative, and CRM
• Support campaigns across webinars, events, launches, and lead funnels

Skills & Experience Required

• 25+ years experience in PPC or paid media (agency or in-house)
• Strong hands-on experience with Google Ads and Bing Ads
• Confident using GA4, Google Tag Manager, and analytics tools
• Strong analytical skills and a data-driven mindset
• Commercial awareness and focus on results
• Ability to work in a fast-paced, performance-led environment

What We Offer

• £35,000 £45,000 salary (experience dependent)
• Clear career progression and development opportunities
• High exposure within a performance-driven marketing team
• Modern office environment with:
• Free on-site parking
• On-site gym access
• Subsidised canteen
• Health & wellbeing programme
• All equipment provided

How to Apply

If you are passionate about PPC performance and want a role where your work directly influences business growth, we encourage you to apply.

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