OverviewPosition OverviewYou will be a highly confident and motivated individual with prior experience in marketing, ideally within the hospitality market. This role is critical to support marketing efforts to our existing install base and will work closely with marketing, sales and Customer Success functions. This role will focus on highlighting the value of the Fourth solutions to customers through a combination of digital marketing campaigns, creation of thought leadership content, working with the EMEA go-to-market team to support Customer events. You will develop a good understanding of the Fourth solutions, build internal and customer relationships and act as an ambassador for the company and our products.Primary ResponsibilitiesAt Fourth the Marketing Specialist role will develop and execute campaigns to drive upsell opportunities within the existing customer base contributing to a growth in sales.Perform research to identify trends within the industry, customers and competitors – to inform our customer marketing strategy.Develop and execute campaigns that drive awareness and adoption of Fourth’s new and existing product and services.Contribute to achieving the customer growth goals set for Sales and Marketing.Collaborate with Customer Success, Sales, Product and the wider Marketing team to identify groups of customers who are the ideal fit to adopt product features or upsell targets.Plan and create content across a range of channels that informs, educates and engages customers including social, blogs, reports, case studies, and newsletters.Take the lead in running customer-focused events, both in-person and online.Work with the Customer Success team to identify customers who can become business advocates in the form of case studies, reference customers or speakers at Fourth events.Help marketing and sales meet business objectives through customer advocacy initiatives.Preferred Experience And/or QualificationsMarketing expertise: Proven experience running campaigns (email, digital, content) with a good grasp of strategy across channels.Content & storytelling: Strong writing skills to create engaging materials like case studies, blogs, and customer success stories.Customer advocacy: Ability to build and manage programs that turn happy customers into advocates and event speakers.Analytical mindset: Comfortable using data, research, and analytics tools to measure impact and spot opportunities.Tech savvy: Confident with CRM/CMS platforms, Microsoft Office, and design tools like Adobe Creative Suite.Industry knowledge (nice to have): Understanding of the hospitality or retail sectors and how technology solutions support operations.Team player: Flexible, collaborative, and organised with excellent communication and time management skills.BenefitsHolidays: 25 basic holidays with option to grow up to 30, plus your birthday off and bank holidays.Flexible working: Flexible hours and hybrid working environments.Wellness: Wellness activities and gym subscription discounts.Laptop and equipment provided.Healthcare expense claim tools.Opportunity for growth through certifications.Annual meet ups.Enhanced parenting scheme.Cycle to work scheme and season ticket loan.Pension and life insurance options.On demand pay tools to access salary earlier.All personal data provided by you in your application will be processed by Fourth LTD solely for our recruitment purposes. More information on Fourth LTD's privacy policy for job candidates is available here and by applying you confirm that you have read it.Fourth is an Equal Opportunity Employer. All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, colour, age, national origin, military status, religion, disability or any other legally protected status. #J-18808-Ljbffr