Join a leading educational resource provider experiencing rapid growth and making a real difference for teachers and learners worldwide.

As the Marketing SEO Lead, you’ll play a crucial role in shaping and executing marketing strategies that expand the company’s reach and impact. Lead a talented marketing team, drive organic growth, and collaborate across the organization to achieve ambitious business goals. This is your chance to make a significant contribution to the future of education.

This exciting opportunity offers the chance to:

• Spearhead the development and execution of innovative marketing campaigns across various channels, including digital, content, SEO, events, and brand initiatives.
• Champion SEO excellence, optimising website content, conducting technical audits, and implementing effective link-building strategies to enhance organic visibility and drive traffic.
• Lead and mentor a high-performing marketing team, fostering a collaborative environment and empowering team members to reach their full potential.
• Partner with cross-functional teams, including sales, customer support, product development, and education, to ensure alignment and maximise marketing effectiveness.
• Leverage data-driven insights to monitor campaign performance, analyse key metrics, and make informed decisions to optimize ROI and achieve business objectives.

Responsibilities:

• Develop and execute integrated marketing campaigns aligned with product launches, seasonal events, and business growth targets.
• Oversee SEO performance monitoring and optimisation, including on-page and technical SEO, keyword research, and link-building strategies.
• Manage and mentor the marketing team, allocating workloads, providing guidance, and fostering professional development.
• Collaborate with cross-functional teams to ensure consistent messaging, support business goals, and maximise marketing impact.
• Create brand-aligned marketing materials, maintain brand voice consistency, and manage paid media campaigns to maximise ROI.
• Plan and execute external events, exhibitions, and webinars to enhance brand visibility and engagement.
• Utilise analytics tools to monitor campaign performance, report on KPIs, and provide actionable insights.
• Manage the marketing budget effectively to ensure cost-effective campaign delivery and ROI.

Must-Have Qualifications:

• Minimum of 5 years of experience in a marketing role with a proven track record of delivering successful digital campaigns.
• Strong knowledge of SEO best practices and tools.
• Experience managing and leading a team.
• Data-driven with strong analytical skills and experience using analytics platforms.
• Excellent communication skills and ability to translate complex ideas into compelling campaigns.
• Proactive, organized, and comfortable managing multiple projects in a fast-paced environment.

Nice-to-Have Qualifications:

• Experience in the education sector or working with educational products/services.
• Familiarity with CRM and marketing automation platforms.
• Knowledge of content marketing and brand development.

Client Description

The companyprovides educational resources and professional development primarily for mathematics and science education, catering to both primary and secondary schools

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.