Job Description

Marketing Operations Manager - Demand

Job Ref: 160-5597-LI

Location: Farnborough (Hybrid working – 2 days per week in the office)

£45K to £55K Basic + 5% Bonus + 4 x Life + 5% Pension + Healthcare + 25 Days Holiday + Bank Hols + Benefits

COMPANY

With a rich history in their sector, my client has become globally recognised for their quality and expertise. The variety of technical solutions, innovative design and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the market.

With a senior management team who truly believe in a work life balance and creating an environment that encourages collaboration and creativity, they have developed a fantastic employee retention rate which has resulted in them delivering record sales.

POSITION

As a Demand / Marketing Operations Manager, you will ensure lead, demand and growth campaigns achieve their objectives.

Responsibilities will include:

• Coordinating and harmonising marketing processes across 10+ European operating sites.
• Be the key point of contact for marketing systems.
• Collaborating with the CRM Manager to identify and customise fields to allow for customer segmentation.
• Supporting in assessing, selecting and implementing an external marketing platform.
• Measuring, optimising and managing the new marketing platform.
• Managing campaigns from the end point of how we can nurture leads and automate marketing processes.
• Creating, executing, and monitoring the performance of B2B campaigns and provide the resources needed to meet sales objectives.
• Compiling regular reports on campaign performance vs goals.
• Collaborating with sales to ensure lead activities align with the wider sales strategy.
• Conducting market analysis to identify opportunities within the target markets.

PERSON

The role will suit somebody who is marketing process and platform led with a solid understanding of funnel tracking and lead scoring.

My client is open on industry background, and is receptive to both B2B or B2C experience, however it is essential you have worked for a large multinational company and have a background in process integration and marketing systems.

Other key skills include:

• Engaging with the confidence to effectively liaise with international colleagues.
• The ability to work to deadlines.
• Organised, self-motivated and approachable personality.

Keywords: Marketing Operations, Marketing Systems, Marketing Platforms, Demand Marketing, Demand Manager, Demand Management, Marketing Growth Manager, Demand Manager, Lead , Marketing Performance Manager, Growth Marketing, Performance Marketing, Funnel Tracking, Lead Scoring, HubSpot, Pardot, Lead Forensics, LeadFeeder, Marketing Intelligence, Marketing Automation