Overview

Marketing operations (JD STAR Graduate Program) at JD.COM invites fresh graduates to join a multi-channel marketing operations track. The JD STAR Program, launched by JD.com in 2015, is an annual recruitment initiative targeting fresh graduates from top universities worldwide. This program aims to nurture talent by placing high-potential graduates in roles that support JD.com's fast growing business and empowering them through extensive training and coaching. As a dedicated career development platform for sustained growth, it is tailored for graduates seeking professional advancement and career achievements.

Responsibilities

1. Assist in planning and executing multi-channel marketing campaigns across digital and traditional platforms.
2. Coordinate with internal teams (creative, sales, product) to ensure smooth campaign delivery.
3. Monitor campaign performance, collect data, and prepare basic analysis reports.
4. Maintain marketing materials library and ensure brand consistency across touchpoints.
5. Support market research activities and competitor analysis.
6. Help optimize marketing workflows and operational efficiency.
7. Participate in brainstorming sessions and contribute creative ideas.

Qualifications

1. Experience in platform operations, integrated marketing, or user operations within the internet industry is preferred.
2. Understanding of the underlying logic of standalone app/PC operations, with well-established methodologies and practical experience.
3. Strong data sensitivity, logical thinking, and data analysis skills; able to utilize data insights to support daily operations.
4. Fluent English proficiency strongly preferred.
5. Have relevant industry internship experience.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers.