Ideas | People | TrustWe’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.Ideas | People | TrustWe’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.OverviewOur Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You’ll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
Role and Responsibilities
Marketing Strategy & Vision: Define and implement a comprehensive marketing operations vision and strategy supporting MSC’s overall strategy, to drive intelligent decision-making through precise data analysis.
Budget & Financial Management: Collaborate with budget owners to develop, manage, and administer the marketing budget, ensuring proper cost tracking and accountability. Partner with analytics teams to report on marketing performance metrics, including customer lifetime value and acquisition cost, and provide insights for data-driven strategy.
Data Analysis & Marketing Performance: Build infrastructure to track and report marketing funnels, including metrics such as volume, conversion rates, and value, with segmentation by sector, stream, geography, and persona. Collaborate with national streams marketing teams to leverage engagement data for more effective strategies.
Team Leadership & Development: Build, lead, and develop a high-performing marketing operations and delivery team, providing coaching and development opportunities and filling talent gaps where needed. Ensure policies, procedures, and processes are clearly defined, documented, and adhered to, promoting operational efficiency and data accuracy.
Technology Management: Own the marketing technology stack, ensuring it is maintained, optimised, and customised for users. Identify opportunities to simplify and improve systems and processes, avoiding unnecessary complexity and customisation.
Project & Campaign Coordination: Line management of Head of Marketing Engagement, with oversight of the team delivering projects and integrated campaigns from planning to execution and post-campaign analysis. Ensure infrastructure and operational marketing projects align with strategic goals of the PMDs and Streams.
Stakeholder & Vendor Relationship Management: Engage stakeholders across MSC, streams, Central Operations, and external vendors to align on marketing performance and strategies. Manage external partnerships and negotiate contracts to optimise resources.
Risk & Compliance Management: Ensure compliance with regulatory requirements and industry standards, proactively identifying and mitigating operational risks.
You’ll need
Bachelor’s degree in Marketing, Business Administration, or a related field.
Extensive proven experience in marketing operations, with experience in a management role.
Expertise in marketing technology, including designing and managing a marketing technology stack.
Strong analytical, organisational, and project management skills.
Proven track record of managing large budgets and driving data-driven marketing decisions.
Excellent communication skills, both verbal and written, with the ability to influence cross-functional teams and senior leadership.
Ability to multitask, prioritise, and thrive in a fast-paced environment.
Experience with enterprise software, SaaS, and knowledge of GDPR and related regulations is a plus.
Strategic and analytical mindset with attention to detail.
Strong leadership presence with experience managing and developing high-performance teams.
Proficiency in MS Office and marketing analytics tools.
Ability to manage relationships with external partners and vendors.
Culture & Work Style
You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand. At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We’re in it together
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. We’ll support you at every stage in your career, whatever your personal and professional needs. Our agile framework helps us stay connected so teams can share ideas and help one another. We’ve invested in collaboration spaces in our offices to enable learning and knowledge sharing across the firm.
We’re looking forward to the future
BDO helps entrepreneurial businesses succeed, fuelling the UK economy. Our success is powered by our people, and we’re always finding new ways to invest in you. Across the UK thousands of minds continue to help companies achieve their ambitions. We shape the future together with openness and clarity, empowering people to think creatively about how we can do things better.
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