We are looking for a Marketing Manager/Marketing Executive (dependent on experience) for a fixed term contract until the end of December. This role is in the product marketing function reporting into the Senior Marketing Manager. The role will be primarily working on our digital subscriptions and revision products and services across subjects for the UK Schools and colleges market.

About the job:

As a Marketing Manager/Senior Marketing Executive, you'll lead end-to-end campaign strategies, using creativity and data to drive growth and enhance financial performance. Collaborating with cross-functional teams, you'll execute multi-channel digital campaigns, optimizing performance and ROI through continuous testing and improvement.

Key Accountabilities:

• Drive growth and retention through customer-focused campaigns, ensuring effective ROMI.
• Produce high-quality marketing content across channels and customer touchpoints
• Conduct A/B testing to optimize creative elements and formats for improved ROI.
• Implement lead management and nurturing tactics to enhance customer journeys.
• Help manage the marketing budget to meet campaign KPIs and goals.

Collaborative Working :

• Collaborate with digital specialists, design teams, and web content experts to optimize campaigns and creative approaches.
• Provide feedback and insights to inform strategy and align performance KPIs with business objectives.
• Work closely with internal teams (sales, product, digital) to ensure alignment and synergy.

Essential skills, qualifications, and experience:

• Passionate about marketing with a focus on building successful campaigns.
• Experience with marketing tools (e.g., analytics, email, lead management, CMS).
• Proactive with a keen ability to prioritize and manage multiple projects.
• Results-driven with a commercial mindset.
• Excellent written and verbal communication skills, including copywriting for different audiences.
• Proactive and eager to learn attitude, with the capacity for independent initiative.
• Proven ability to generate creative ideas and bring innovative solutions to marketing campaigns

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO\TO\MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL\_TIME

Workplace Type: Hybrid

Req ID: 20559

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