About the role

We’re looking for a strategic and creative marketing leader to join our team and drive impactful, audience-first campaigns that support both policy initiatives and commercial goals. In this role, you’ll work closely with the Head of Marketing and Digital Communications to shape and deliver an annual campaign strategy informed by audience insight, business intelligence, and the wider political and economic landscape. You’ll oversee the delivery of integrated marketing campaigns across multiple channels, ensuring alignment with brand and organisational priorities, while managing budgets and external partnerships to maximise value and impact.

You’ll be a confident communicator and collaborator, able to inspire cross-functional teams and represent marketing plans across the organisation. With a strong grasp of digital tools and martech, you’ll optimise customer journeys and lead on flagship campaigns that drive engagement and conversion. As a skilled people manager, you’ll support and develop your team, fostering a culture of high performance and continuous improvement. If you’re passionate about storytelling, data-driven strategy, and delivering meaningful results, we’d love to hear from you.

The Fund has an ambition to increase the diversity of our workforce and introduce careers in health and care policy to a broader range of people. We encourage applicants from all sections of the community, including those from Black and ethnic minority backgrounds, those with disabilities and from the LGBTQ+ community. We believe that diversity of background and experience contributes to a broader collective perspective that will improve the way we influence health and social care policy. 

What you'll get in return 

The King’s Fund is committed to a hybrid working model that meets the organisation’s needs, while giving staff flexibility to choose between office and home working. In keeping with our current policy, the post-holder will be required to work a minimum of two days per week from our central London office (pro rata, averaged over a month).

In addition to a competitive salary, The King’s Fund offers generous holiday entitlements, a £3 daily discount in our café and an on-site gym.

How to apply

To apply, please visit our website and read our supplementary guidance documents, then download and fill in our application form. If completing the application form presents any challenges, contact us by email so we can discussion options.

Please note that in order to apply, you must have existing documented proof of your right to live and work in the UK. 

No agencies please.

CVs will not be accepted as applications. Applications must be submitted using The King’s Fund application form.

The deadline for receipt of applications is Wednesday 10 September at 9.30am.

We regret that we cannot respond individually to all applicants due to the high number of applications we receive.  If you have not been contacted within 3 weeks of the closing date, please assume that you have not been shortlisted for interview. 

Interviews will be held on Wednesday 24 September. Role available to start shortly thereafter.