Job Title: Marketing Manager

Division: Distribution & Marketing

Reports To: Lead Campaign Marketing Manager

Key Relationships: Internal Focus Groups, Underwriting and Claims teams; Distributions team – Partner Engagement, Client Relations, Business Development; Compliance; Beazley Marketing team; Internal Communications; Brokers and Cover holders; External Agencies and Suppliers.

Job Summary: To support the design and execution of marketing campaigns that educate and influence target audiences and enhance the company’s brand. Candidates should have a broad knowledge of all marketing disciplines – email, web, social media, and paid advertising – in order to assist in the delivery of cohesive campaigns. To be successful, this person must be curious and collaborative and be able to manage multiple projects across various teams.

Key Responsibilities:

• Support Lead Marketing Campaign Manager in successfully delivering global multi-channel marketing plans.
• Be the key liaison with select focus groups and proactively manage the relationship to deliver agreed marketing and communications plans, highlighting marketing performance and success.
• As directed, lead or assist in the creation, production and distribution of marketing and communications related material (both digital and non-digital).
• Work with Corporate Affairs and Content team to write copy for digital, non-digital and social media channels.
• Update website content and social media.
• Collaborate with events to integrate product and audience content into events, conferences and retreats. Support their effective delivery and activations.
• Create and execute broker and customer email campaigns including confirming distribution lists through Distribution and Underwriting.
• Liaise with agencies and suppliers such as design, PR, digital and research agencies, printers and photographers to execute campaigns.
• Support Lead Marketing Campaign Manager in monitoring and reporting campaign performance and insights. This could include digital analytics, press monitoring, event attendance and broker and customer feedback as it relates to brand awareness, customer engagement and sales opportunities. Ensure socialisation of campaign measurement and performance with relevant stakeholders.
• Work effectively with all internal stakeholders, including other members of the marketing and communications team, focus groups, distribution, internal communications, etc. to ensure successful delivery of campaigns.
• Proactively cultivate strong, productive working relationships with key stakeholder groups including Internal Communications, Distribution and Focus Groups. Look to find ways to work together, partnering to drive co-ordinated, efficient and effective results for the teams in support of our corporate goals.

General

It is important that within all your interactions both internally and externally you adhere to Beazley’s core values - Being Bold, Striving for Better, and Doing the Right Thing – as they contribute to an internal environment of teamwork and promote a positive brand image and experience to our external customers. We also expect Beazley employees to:

• Comply with Beazley procedures, policies and regulations including the code of conduct which incorporates the FCA and PRA Conduct.
• Undertake training on Beazley policies and procedures as delivered by your line manager, the Culture & People or assurance teams (compliance, risk, internal audit) either directly, via e-learning or the learning management system.
• Display business ethics that uphold the interests of all our customers.
• Ensure all interactions with customers are focused on delivering a fair outcome, including having the right products for their needs.
• Comply with any specific responsibilities necessary for your role as outlined by your line manager, the People & Sustainability or assurance teams (compliance, risk, internal audit) and ensure you keep up to date with developments in these areas. This may include, amongst others, Beazley’s underwriting control standards, Beazley’s claims control standards, other Beazley standards and customer relationship management.
• Carry out additional responsibilities as individually notified, either through your objectives or through the learning management system. These may include membership of any Beazley committees or working groups.

Personal Specification:

Skills & Abilities

• Excellent communication skills, both verbal and written
• Advanced in all Microsoft Office programs
• Knowledge of other marketing channels that enable the execution of campaigns – paid advertising, email, website experience, social media, comms and media, events and conferences, CRM tools, etc. Motivational skills, team worker as well as able to work on own initiative
• The ability to manage time, meet deadlines and prioritise
• Excellent understanding of organisational processes

Knowledge & Experience

• Likely to already have experience in a related marketing role. Prior marketing and communications experience an advantage.
• Proven track record of team work, accuracy, timeliness and anticipating needs.

Aptitude & Disposition

• Curious and driven to learn and contribute, even if outside of core competency
• Delivery focused, self-motivated, flexible and enthusiastic
• Professional approach to interact successfully with managers and colleagues
• Strong attention to detail
• Completes work to deadline, managing work proactively, especially with simultaneous projects
• Proactively manages relationships through consistent communications
• Team player, looking to collaborate across marketing, especially between teams and with centres of excellence.

Competencies

• Team work
• Information seeking
• Problem solving
• Effective communicator
• Achievement orientated
• Personal Impact
• Organisational awareness
• Concern for quality
• Customer focus
• Initiative
• Time management