Marketing ManagerSalary dependent on skills and experienceOffice based 2 days per week Eastleigh SO50 – must live within a commutable distance to EastleighFull timeThe OpportunityWe’re looking for a commercially minded marketer to grow our brand and launch a new proposition.You’ll lead go-to-market strategy, demand generation, and campaign execution—covering the full funnel from awareness to revenue.A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.You’ll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.If you’re after a high-impact role where your work shapes the future of a SaaS business, we’d love to hear from you.ResponsibilitiesStrategy & LeadershipDefine marketing strategy aligned to business goalsAct as the voice of the customer to shape product, pricing, and positioningLead go-to-market across client segmentsRepresent marketing performance, challenges, and trends to leadershipProduct MarketingOwn product messaging across the customer journeyConduct research to understand buyer needs and pain pointsTranslate features into compelling benefits for key personasDeliver go-to-market plans for new launchesCommercial ImpactPartner with Sales to manage the revenue funnelRun account-based marketing (ABM) for enterprise and mid-marketOwn pipeline targets and track CAC, ROI, LTV, and conversionsDemand GenerationLead integrated campaigns across email, SEO, content, social, and eventsDrive lead generation and nurture prospects with automationSupport Sales with ABM, enablement content, and pipeline accelerationTechnology & AIBuild an AI-enabled marketing tech stack for scale and efficiencyImplement tools for automation, personalisation, and analyticsChampion data-driven segmentation, attribution, and customer experiencesExplore emerging AI capabilities to maintain a competitive edgeMetrics & ReportingReport on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)Monitor and improve funnel conversion ratesPresent insights and recommendations to leadershipTest and optimise messaging, creative, and CTAsExperience3+ years in B2B SaaSProven track record of delivering marketing results and ROIExperience designing and managing a marketing tech stackKnowledge of AI-powered tools for automation, analytics, and contentStrong grasp of full-funnel marketing and demand generationExperience in ABM and product-led growthExcellent communication and stakeholder management skillsProficiency with marketing automation platformsInterested? If you possess the relevant skills and experience then please send your cv by return.INDHS #J-18808-Ljbffr