Overview Join to apply for the Marketing Manager role at Alpha Construction Ltd. About Alpha Construction Ltd is a UK-based privately owned civil engineering and building contractor delivering complex infrastructure projects nationwide. We specialise in high-voltage substations, battery energy storage systems, renewable energy, food manufacturing and industrial construction in high risk environments. Our approach is built on early-stage expertise, value-engineered solutions, and proactive project management. Job Description The Marketing Manager will lead Alpha Construction's marketing strategy and day-to-day execution. You will position Alpha as the Contractor of Choice for complex civils projects, driving awareness, trust, and client engagement. This role combines strategic oversight with hands-on delivery, covering content, digital channels, communications, and campaign management. Responsibilities

Content & Communications: Plan, create and publish case studies, articles, guides, and downloadable resources; capture, edit, and publish video and photography; interview subject matter experts and translate insights into compelling client-facing content; maintain a rolling content calendar aligned to business development priorities; produce internal newsletters and communications to engage employees. Digital Marketing: Lead Alpha's LinkedIn presence and other appropriate social channels; manage website content, user journeys, and SEO optimisation (with external support if required); plan and run email marketing campaigns and newsletters, integrating with the CRM; monitor, report and improve marketing effectiveness using tools such as GA4, Lead Forensics, and Microsoft Clarity. Marketing Operations: Provide direction to marketing/admin resource supporting events and campaigns; ensure leads and interactions generated by marketing are captured and followed up with sales teams; manage external suppliers and agencies as required; track budget spend and ROI across campaigns. Events & Networking: Organise Alpha's attendance at exhibitions, trade shows, and client hospitality events; coordinate community engagement initiatives and CSR promotion; support bid/tender submissions and award entries with impactful content.

Qualifications

Essential Skills & Experience: Proven track record as a Marketing Manager in B2B (ideally construction, engineering, or professional services); strong writing and storytelling skills with the ability to create technical yet engaging content; confident in producing video and photography for marketing use; proficient in LinkedIn, CMS (e.g., WordPress), email platforms (Mailchimp or similar), and CRM integration; competent in design tools (e.g., Canva, Photoshop, Illustrator); strong organisational skills and ability to manage multiple projects to deadlines. Desirable Skills: Familiarity with tender/bid marketing in regulated industries; knowledge of GA4, Search Console, Microsoft Clarity, and SEO best practice; experience managing external agencies or freelancers; CIM or equivalent marketing qualification. Personal Attributes: Proactive, curious, and able to identify stories without waiting for briefs; calm and credible on live construction sites as well as in the office; collaborative, coachable, and open to feedback; positive, organised, and accountable.

Details

Job Types: Full-time, Permanent

Benefits

Company car Company pension Private medical insurance

Salary: £40,000 - £50,000 Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Construction

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