Overview

• Location: Oxford office
• Working period: Full time/Permanent
• Reports to: Head of Marketing, Europe
• Salary: £40,000 per annum

Key Objectives of the Role

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

The Marketing Manager UK & Ireland will be responsible for leading our marketing strategy across a portfolio of 28,000 beds, driving brand presence and leasing performance.

Working at the heart of a fast growing PBSA provider, you'll create strategies built around leasing performance, market insights, and student demand - collaborating with specialised marketing functions across digital, social media, mobilisation, website, and international marketing to deliver integrated, innovative marketing activity.

You're not alone! This role will involve recruiting, coaching, and mentoring two Marketing Specialists while working closely with the Operational Teams and Regional Leasing Teams to ensure alignment between marketing and leasing strategies, sharing insights, and driving best practice.

You'll have the chance to build a creative and high-performing team environment, encouraging new ideas and fresh approaches to stand out in a competitive market.

It's a big job! You are a self-starter, comfortable working across multiple time zones and stakeholders. Crucially you are passionate about and energized by new projects, creating growth and contributing to the success of the business.

Responsibilities

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive UK & Ireland marketing strategy aligned with leasing velocity targets and regional business goals.
• Oversee and direct the creation and rollout of campaigns, ensuring the Marketing Specialists deliver activity in line with strategic objectives.
• Manage the annual UK & Ireland marketing budget, in coordination with the Head of Marketing Europe, Sales and Leasing Manager and Head of Digital Acquisition.
• Lead, mentor, and develop a high-performing regional marketing team, creating a collaborative, creative environment that balances BAU activity with strategic campaign delivery.
• Drive innovative, outside-the-box marketing approaches to differentiate Yugo within the PBSA sector.

Collaboration & Stakeholder Management

• Work hand-in-hand with Regional Leasing Teams, ensuring that campaigns rolled out by the Marketing Specialists directly support leasing strategies and student acquisition targets.
• Where required provide guidance to Area Managers and site teams to support them in delivering successful local initiatives.
• Liaise with our digital agency, sharing local insights and supporting to ensure alignment between regional strategy and digital execution.
• Collaborate closely with central marketing departments including Digital Marketing, Social Media, Mobilisation Marketing, International Marketing, and Website teams to ensure consistency, alignment, and collaboration on key workstreams.
• Proactively report local marketing campaign performance and provide recommendations to internal stakeholders, consolidating insights from your team into strategic reporting.

Campaigns & Execution

• Lead the Marketing Specialists in the delivery of multi-channel campaigns, covering both regional and local initiatives - including digital listings, print materials, out-of-home campaigns, activations & events, and micro-influencer activity.
• Ensure your team is updating and maintaining content across CMS systems (CoreMedia) and third-party listings.
• Shape data-driven campaign strategy that reflects market insights, student behaviours, and competitive trends, with execution led by your team.
• Support on the successful activation of portfolio-wide initiatives for the UK & Ireland, including rebooker, acquisition, and review campaigns.

Analysis & Optimisation

• Monitoring leasing performance to adjust marketing strategy where suitable, ensuring maximum effectiveness.
• Use analytics tools to track, evaluate, and communicate marketing performance, ROI, and campaign effectiveness at a regional level.
• Guide the Marketing Specialists in tracking and reporting campaign performance, consolidating their insights into strategic recommendations for stakeholders

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-on commercial role.

Qualifications

Key Skills & Capabilities

Pioneering

Innovation drives everything we do.
With over 30 years of groundbreaking innovation and a bold vision for global expansion, we're redefining student living and creating unforgettable experiences every step of the way.

Purposeful
We are driven by a clear mission to make a meaningful impact.
Every move we make is with intention - focused on creating lasting impact for our people, communities, and the planet.

☀️Positive
We are optimists, always believing in better possibilities.
We tackle challenges with resilience and aim to create a supportive, empowering environment for our teams and communities.

Experience and Knowledge

Essential:

• Marketing or Communication related degree or equivalent professional qualification.
• Ability to manage a team of direct reports, including development, coaching, and performance management.
• Experience in stakeholder engagement, including presenting strategy and performance.
• Excellent written and spoken English.
• Strong understanding of digital marketing channels, including social media, SEO, email marketing, and content marketing.
• Excellent analytical skills, with experience in using analytics tools to measure and optimise campaign performance.
• Strong project management skills with the ability to balance multiple priorities.
• Exceptional communication and interpersonal skills, with the ability to work effectively with global teams and stakeholders.
• Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
• Passion for detail, resourcefulness, and a proactive, can-do attitude.
• Ability and willingness to travel in the region.

Desirable:

• Experience managing marketing budgets.
• Previous experience in a PBSA sector role.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.