Marketing Manager

Birmingham City Centre (Hybrid working available)

£40,000 - £50,000 p/a DoE

Bell Cornwall Recruitment are delighted to be working with an ambitious, growing, global EdTech education provider. They are looking for a Marketing Manager to join their marketing team in their Birmingham city centre office.

Duties and responsibilities include (but are not limited to):

Own the go-to-market strategy for new programme launches, collaborating with cross-functional teams to ensure seamless execution from planning to launch. Support the execution of content plans - in line with external trends, campaign activities, and both existing programme updates and new programme launches. Develop and implement a messaging framework that ensures consistency across all channels and throughout the lifecycle of existing and new programmes. Conduct market research and competitive analysis to refine positioning and differentiate both existing and new programmes from competitors. Collaborate with faculty and academic teams to align marketing strategies with programme content, delivery, and ongoing product development initiatives. Essential skills, experience, & qualifications:

Proven experience (approx. 5 years) in a senior marketing role, preferably within higher education, EdTech, or online learning. Proficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing...