Main responsibilities
Digital marketing & campaigns
Develop and deliver integrated marketing campaigns to engage target audiences, drive visits, sell tickets for exhibitions and events, and meet the Museum’s wider objectives.
Track and analyse campaign performance, using data and insights to measure ROI and continuously improve marketing effectiveness.
Ensure accurate KPI tracking, reporting, and evaluation of all digital activity.
Work collaboratively with external digital consultants, agencies, and internal teams to enhance the Museum’s online presence, user experience, and data capture.
Marketing coordination & internal liaison
Serve as the central point of contact for internal departments, coordinating marketing activities and ensuring a consistent, timely flow of content, ticketing, and social media materials.
Ensure departmental deadlines for marketing assets are met, holding teams accountable for timely contributions.
Foster collaboration between marketing, visitor experience, and operational teams to maintain alignment on Museum priorities.
Support coordination of filming, photography, and broadcast activity in collaboration with the Commercial Hires team, where required.
Communications & content
Produce and distribute the Museum’s monthly e-newsletter and support delivery of the wider email marketing strategy.
Work closely with the Digital Content Producer and wider Communications team to maintain and update all digital channels, including the Museum website, Bloomberg Connects, and social media platforms (Instagram, Facebook, Bluesky, TikTok).
Create, review, and edit high-quality written and visual content in line with the Museum’s digital content strategy and brand guidelines.
Collaborate with the Visitor Experience team to ensure a joined-up approach to messaging across on-site and off-site communications, supporting a seamless visitor experience.
Ensure brand and style guidelines are embedded and consistently applied across all communications.
Audience development, partnerships & press
Support delivery of the Museum’s audience development plans, ensuring all marketing and communications activity is inclusive and accessible.
Develop and implement co-promotional partnerships with fellow museums, creative businesses, and community organisations in the local area and across London.
Support and, where appropriate, manage relationships with press and creative agencies alongside the Head of Communications & Digital Marketing, coordinating assets and information to deliver the Museum’s press strategy.
Monitor the press inbox and oversee all filming, photography, and broadcast requests within the Museum’s galleries and gardens, liaising with external PR agency and the Commercial Hires team as required.
Represent the Communications team at Museum events and programming, liaising with sector stakeholders, press, and media as appropriate.
General
Provide regular marketing and campaign performance insights to the Head of Communications & Digital Marketing
Undertake any other duties reasonably requested by the Head of Communications & Digital Marketing or Leadership Team.
The above list is not exclusive or exhaustive and the job holder may be required to undertake such other duties as may reasonably be required.
Key performance indicators (KPIs)
The following are key measures which show that the jobholder is delivering effectively in their role:
Regular, positive visitor feedback and increased footfall.
Excellent quality and on-brand communications materials which attract new and diverse audiences.
Consistent messaging across all communications and platforms.
Maintain and grow promotional swaps with partners, fellow Museums and arts organisations.
Visitor number and spend per head targets met.
Adhering to schedules and budgets.
Positive and effective relationships and internal communications across the Museum.
Relevant and accurate monitoring and reporting.
Skills/Knowledge/Personal Attributes
Type of technical, specialised skills or personal attributes that are required to deliver ‘main responsibilities’ above.
Essential
Experience in a marketing role in the arts, culture, heritage sector or similar organisation
Experience using CMS such as Wordpress, Umbraco or similar
Experience with SEO, Google Analytics (GA4), Google Campaign Tracking or similar
Self-starter – ability to work flexibly under own initiative
Confident and clear communicator
Well organised
Experience using Canva, Adobe or similar design tools
Experience using Mailchimp
High degree of computer literacy, IT MS Office Suite and ability to effectively manage databases
Desirable
Experience with ticketing systems, APIs
Experience with CRM
Experience using Looker Studio
Experience managing digital content on Bloomberg Connects
We welcome applications from all sections of the community and are committed to maintaining an inclusive working environment, with a diverse workforce. We value individuality, equity and representation and appoint on merit.
As a Disability Confident Committed employer, our recruitment is inclusive and accessible. If you would like to request an alternative application format on disability grounds, please contact jobs@museumofthehome.org.uk
All back of house roles on minimum 4 days per week will work approximately one shift per month in the galleries as part of our Visitor First scheme.
Working to make Museum of the Home an amazing place to work.
We will be interviewing week commencing 10 November in person at the Museum. The interview will include a short task which will take around 15-20 minutes.
National Museum Directors\' Council, Tate Britain, Millbank, London SW1P 4RG.
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